Adword Audio, and Video, and Print, oh my!

Posts Tagged ‘Text ads’

Adword Audio, and Video, and Print, oh my!

By Jason Frovich on Sunday, May 4th, 2008 | View Comments

Google AdWords has come a long way since its launch in

2000

– gone are the days of only serving simple text ads on search results and various pages across the Internet. Over the years, we’ve introduced a number of creative formats for advertising online, and now you can even use your AdWords account to create campaigns that will reach customers when they

aren’t

online.

Here’s a quick overview of all the AdWords ad types available:

Online

Click to continue reading Adword Audio, and Video, and Print, oh my!

Google AdWords Two Updates to Site Targeting

By Jason Frovich on Saturday, December 1st, 2007 | View Comments

We’d like to announce two changes to site targeting in Google’s content network. First, because site targeting now offers more precise targeting options, we’ve given it a more appropriate name: placement targeting. Second, we’re introducing a new cost-per-click bidding option so you can now pay per click or per impression.

Introducing placement targeting

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Accidental Clicks Fade into the Background

By Jason Frovich on Monday, November 19th, 2007 | View Comments

Earlier this year we stepped back to examine the value users, advertisers, and publishers derive from clicks on content ads. As you integrate ads with your site’s content and navigation, we want to ensure a positive user experience. We identified a few areas for improvement and began implementing changes, starting with our new ad formats in April.

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A change to text ads on the content network

By Jason Frovich on Thursday, November 15th, 2007 | View Comments

We’re pleased to announce a change that we’ve made to the incidence of clicks on text ads on the Google content network. Previously, users could click anywhere on text ads running on the content network, including the ad’s background and any part of the ad text, for their click to be registered. Now only clicks on the title or URL of text ads will be counted.

This change better aligns what is considered a click for ads on the Google content network with what is considered a click for ads shown on Google.com. By changing the clickable area on text ads, we hope to increase user satisfaction with both our advertisers and our publishers.

Click to continue reading A change to text ads on the content network

Posts Tagged ‘Text ads’