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Inside AdSense Promoting your referrals — properly
Some of our publishers have asked us about the policies surrounding promotion for referral units, and so we’d like to address two of the most frequent areas of confusion. While the policies are generally the same for referrals as for standard AdSense for content ad units, there are a few minor differences.
Recommending products vs. encouraging clicks
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AdSense in fashion for those who wear many hats
Here’s another AdSense Story Contest submission, this time from
internet entrepreneur Shawn Collins of New Jersey.
http://www.youtube.com/watch?v
Shawn has been an affiliate marketer since 1997, and joined AdSense in
2003 after he found it to be a natural extension for monetizing his
websites. He wears a lot of different hats as an Internet marketer –
not only is Shawn the co-founder of the Affiliate Summit conference,
but he also runs the Affiliate Buyer’s Guide and is an affiliate
himself.
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Google Content Network Tips: Part 3 –Optimizing your keyword
In this third post of our content network series, we would like to share some content optimization tips for your keywords and ad text. In a future post, we will write more about other tips. Contextual targetingon the content network happens at the ad group level, not at the keyword level. That means all the keywords in an ad group, along with the ad text, are evaluated when Google is deciding whether to show your ad on a specific content page. In other words, it’s important for all the keywords in an ad group to belong to a common theme. We recommend keeping separate campaigns for advertising on content and search. Please keep in mind that these tips below are specific to contexual targeting and advertising on the content network and may be different from your search network strategies.
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Manage Ads gives you more ad functionality
As we mentioned last week, we’re constantly working to improve the new ad management feature. There’s another wave of minor tweaks to this feature, inspired by your feedback as always.
Hide and seek
We’ve heard from more than a few of you that you’d like to see a ‘delete’ function on the Manage Ads page. To avoid deleting any ad unit that’s currently serving impressions on your pages, we’ve now added a ‘hide’ function so you can avoid displaying ad units you prefer not to see on your Manage Ads page. Just click the ‘Hide’ link associated with a specific ad unit in the Actions column, and the ad will no longer appear when you view your Manage Ads page. Don’t worry, hiding any active ad unit won’t prevent it from generating revenue for you, and you can view your hidden ad units at any time by checking the box that says ‘Show hidden AdSense units’.
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AdSense New Manage Ads improvements, compliments of you
We’ve been listening to your comments on our new ad management feature, and so we’re excited to tell you about a few updates that stem directly from your requests:
- You can now view the ID number associated with a specific custom channel by visiting the ‘Channels’ link under the ‘AdSense Setup’ tab. Many of you told us that you needed these channel ID numbers for ad management programs you’re using. We’ve added this information to your account since it no longer appears in your ad code.
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Introducing the AdWords Local PlusBox
In a post last month we told you about the location names that appear beneath locally targeted ads. We’ve recently made updates with the introduction of the AdWords Local PlusBox. The Local PlusBox is a feature that displays more geographical information for a local business ad that appears in the top position above Google search results. When users see the Local PlusBox and click on it (see the ‘closed’ screenshot below), the ad expands to include a map, address, driving instructions, and phone number, in addition to the location name that appears beneath the last line of ad.