ROI | Jason Frovich

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Category Exclusion for the Content Network

We’ve updated the Site Exclusion tool to give you more control over where your ads appear on the Google content network. It’s now called the Site and Category Exclusion tool, and it allows you to exclude certain catgegories of webpages from your content network campaigns in addition to excluding individual sites.

If you find that you’re repeatedly excluding many sites of the same type, either to optimize for the content network or to further control your campaign’s exposure, using category exclusion can be a simpler way to control your ads’ visibility. Category exclusion can be used with any type of campaign running on the content network: keyword-targeted or placement-targeted.

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AdSense Farewell Onsite Advertiser Sign-up

We have high standards for the services we offer, which means we constantly reevaluate existing features to ensure they are effective as the AdSense product continues to expand.

Our recent findings indicate that the Onsite Advertiser Sign-up feature, which allowed advertisers to sign up for AdWords campaigns on your site, hasn’t been performing as well as we had hoped. We’ve elected to gracefully retire this feature and focus our efforts on developing and supporting features that drive better monetization results for you. Call it time management, call it ROI, call it our unwavering commitment to our publishers. We want you to earn more revenue, and sometimes that means “sunsetting” certain features we created.

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