We wanted to let you know about two recent changes to our site targeting feature. As you may know, site targeting allows advertisers to select specific publisher sites on which to run their ads. Advertisers can target your site if they’ve determined a match between their offerings and the interests of visitors to your site.

The first change is that we’ve renamed ‘site targeting’ to ‘placement targeting’ to better reflect the variety of targeting options we offer. Advertisers can still target their ads to an entire site, but they can now also target your individual ad units or groups of pages based on how you’ve set up ad placements using custom channels. Over the next few weeks, we’ll be updating references to ‘site targeting’ in your account and in our Help Center.