Archive for publishing
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With times a little tougher than they were just a
year ago I thought I’d share a little secret that
I discovered in the recession of the early 90’s
just as I was opening up my own printing business.
[READ TO END FOR A SPECIAL ONE-OFF OFFER]
You see, when things are tight you’ve gotta fight
harder for the business that is out there.
And the ONLY way to do that is to make sure that
you’re re-doubling your marketing efforts Jason.
Private Label Content (PLR) has been a hot topic in online business over the last couple of years. As more opportunities have emerged for people to make money with niche marketing, so has the demand for affordable content.
PLR is the perfect solution!
If you’re not familiar with how PLR works, it is essentially a way for multiple people to “share” content. Since they are all given access to use or change the content, they pay significantly less.
FROM 'FANZINE' TO 'EZINE' - A BRIEF HISTORY OF EZINES!
by Michael Green
Maybe it shouldn't come as a big surprise, but most people out there don't actually know what we mean when we casually utter the word 'EZine'.
So let's cut to the chase….An EZine is in fact an Electronically delivered Newsletter. And that means that it is usually delivered by Email.
Phew! That was sure simple!
But if understanding EZines is straightforward enough, then appreciating the origin of the word EZine is anything but a piece of cake!
SO WHERE WAS THE TERM 'EZINE' BORN?
How to apply for your Newsletter Editor's License?
by Michael Green
For many people Newsletter or Ezine creation is shrouded in
absolute mystery.
How do I know?
Well listen to this story…
The other day I was contacted by a lady who wanted to know
which authority she had to apply to in order to obtain her
Newsletter Editor's License.
Wait a minute….did you say "NEWSLETTER EDITOR'S LICENSE"?
Yep - that's right - I was being asked where the average Joe
should go to apply to be given the right to publish their
own Newsletter (or Ezine for that matter).
Whilst Others Get *TRASHED*!
by Michael Green
It's a simple truth…
Some newsletters seem to attract readers like bees to honey -
whilst others seem to struggle to find a marketplace of
accepting and interested subscribers. But why?
What's the big difference between success and failure when it
comes to publishing your own newsletter? And what should you aim
to do, if your goal is to build an army of loyal subscribers?
For the first time ever, acknowledged newsletter expert, Michael
Green, reveals his top five hints for creating your own winning
newsletter or Ezine publication.
Why most Newsletters fail their readers and owners alike!
By Michael Green
Suddenly there are hundreds-of-thousands of newsletter editors
out there, publishing a ton of exciting new Titles each month.
Maybe you’re editor-in-chief of one of these new publications
The newsletter explosion has come about because of a
combination of two main factors:
1. Easy-to-use DTP software and short-run Digital Print has meant that printed newsletters are now viable even for small or tiny audiences.
2. Most significantly, the advent of the EZine (Electronic
MagaZINE sent by email) has brought the cost of producing a
newsletter down to virtually ZERO.