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Tag Archives: placements
Five steps to optimising your AdSense performance – Google AdSense Steps to Success
"I want to improve my AdSense performance, but I don’t know how to get
started!"
We hear you. The myriad of optimisation tools and options AdSense
offers can be a bit overwhelming. Colors, placements, channels, ad
sizes — there are more options to choose from than you can poke a
mouse cursor at! Ideally, we wish you could just click a button and
have a fully optimised webpage published to the Internet. But until
that magical day comes, we have a solution for you.
Say hello to placement targeting
We wanted to let you know about two recent changes to our site targeting feature. As you may know, site targeting allows advertisers to select specific publisher sites on which to run their ads. Advertisers can target your site if they’ve determined a match between their offerings and the interests of visitors to your site.
The first change is that we’ve renamed ‘site targeting’ to ‘placement targeting’ to better reflect the variety of targeting options we offer. Advertisers can still target their ads to an entire site, but they can now also target your individual ad units or groups of pages based on how you’ve set up ad placements using custom channels. Over the next few weeks, we’ll be updating references to ‘site targeting’ in your account and in our Help Center.
Posted in SEO and Search Engines Tagged 300, 300x250, AdSense, advertisers, Blogs, Change, Competition, cost per click, CPC, custom channels, Google, Image ads, match, offerings, placements, reminders View Comments
