Jason Frovich

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In addition to participating in the AdSense network, you may also be interested in having your site ranked in organic Google search. In this post, I’ll highlight some important points for search optimization. While there’s no a magic formula to make your site show up first on a search results page, there are some good practices when it comes to links, design, content, and the structure of your site.

First of all, as a reminder, Google organic search and AdSense are independent of each other. Displaying AdSense ads on a site won’t change the ranking of the site in Google search in any way. So it follows that sites containing AdSense ads don’t receive special treatment in Google search.

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You may know that the Google Website Optimizer is a great tool to help you improve the effectiveness of your website, but you might not know where to start. Or perhaps you’re in the middle of a test, but need some guidance. To provide you with the support you need, we launched the Google Website Optimizer Service Plans. These are hourly technical service plans that come in three different packages tailored to your needs:

1. One hour: This plan is designed for specific questions and quick answers. You’re allowed a maximum of one call per hour.

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We’ve updated the Site Exclusion tool to give you more control over where your ads appear on the Google content network. It’s now called the Site and Category Exclusion tool, and it allows you to exclude certain catgegories of webpages from your content network campaigns in addition to excluding individual sites.

If you find that you’re repeatedly excluding many sites of the same type, either to optimize for the content network or to further control your campaign’s exposure, using category exclusion can be a simpler way to control your ads’ visibility. Category exclusion can be used with any type of campaign running on the content network: keyword-targeted or placement-targeted.

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