Tag Archives: likelihood

The Conversion Optimizer, our free cost-per-acquisition (CPA) bidding feature for AdWords, came out of beta in January. One of the top requests we’ve heard is from advertisers wanting to use the Conversion Optimizer with AdWords Editor and the AdWords API. Today, we are pleased to announce that the Conversion Optimizer is now supported by both AdWords Editor and the AdWords API.

Many advertisers have told us that by using the Conversion Optimizer, they have not only made their campaigns significantly more profitable, but also they save time managing their accounts. Though one question we often hear is, "How does the Conversion Optimizer make my campaign more profitable than I can on my own?"