Archive for keywords
You are browsing the archives of keywords.
Google Content Network Tips: Part 3 –Optimizing your keyword
In this third post of our content network series, we would like to share some content optimization tips for your keywords and ad text. In a future post, we will write more about other tips. Contextual targetingon the content network happens at the ad group level, not at the keyword level. That means all the keywords in an ad group, along with the ad text, are evaluated when Google is deciding whether to show your ad on a specific content page. In other words, it’s important for all the keywords in an ad group to belong to a common theme. We recommend keeping separate campaigns for advertising on content and search. Please keep in mind that these tips below are specific to contexual targeting and advertising on the content network and may be different from your search network strategies.
Related posts
Google Content Network Tips: Part 2 - Targeting Options
In our first post in this series, we highlighted some of the most notable improvements we’ve made to the Google content network over this past year. Today, we wanted to focus on the range of options that the content network provides to make campaign management simple.
To ensure that our advertisers have increased flexibility and control across all aspects of their campaign, we offer multiple targeting options, a variety of ad formats, and hundreds of thousands of sites on which your ads can show.
Related posts
Google AdSense Answers to Your Video Units Questions
Since launching video units to U.S. publishers with English-language websites, we’ve received quite a few emails about this new product. Here are the top 4 questions we’d like to address:
1. I selected “Automated Content” but the videos aren’t relevant to my site. What can I do?
Related posts
Complimentary campaign optimizations — at your request
We’re excited to let you know that the AdWords Optimization Team is offering a new round of campaign optimizations. As we’ve mentioned in a recent post on the subject, requesting an optimization is easy. Simply fill out this request form and tell us about your specific business and advertising goals. Our optimization team will review your website, campaign structure, ad text, and keywords — then, within 10 day or less, they’ll send you customized recommendations to help you reach your goals. You’ll have complete control over which of these recommendations you choose to implement.
Related posts
AdWords Optimization Tips: More on Negative Keywords
If you follow our series on Optimization Tips, you know that we frequently encourage using negative keywords to improve your ROI. Specifically, adding negative keywords to your account can help better target your ads, increase clickthrough rates, and lower your minimum cost-per-click. You can read more on how to brainstorm negative keywords as well as how you can use them to improve your account performance in an earlier post. Today, we wanted to bring attention to an important feature of negative keywords that many advertisers frequently overlook when composing their negative keyword list: keyword match types.
Related posts
4 Tips to Squeeze Every Cent of Profit From Your Pay-Per-Click Marketing
I love pay-per-click marketing! There are few forms of online advertising that offer such complete control over where you spend your advertising dollars.
But despite the ability to control Google Adwords and Yahoo! Search Marketing gives you over your ads — how much you spend on them, where and when they appear, etc. — I’m constantly meeting savvy Internet marketers who are wasting tons of unnecessary money on their pay-per-click campaigns because they are either…
a) Making “okay” money from their campaigns and too lazy to do the work to make them really successful
– or –