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Introducing Google Ad Manager
As part of our continuing commitment to provide publishers of all sizes with tools to improve revenue opportunities and productivity, we’re excited to announce Google Ad Manager.
If you operate a site with remnant ad inventory as well as reserved ad inventory that you sell directly to advertisers, then Ad Manager is for you. It can help you sell, schedule, deliver, and measure directly-sold and network-based inventory. Google Ad Manager offers a wealth of features, including an intuitive user interface, automated yield optimization, and proven Google speed and reliability. Best of all, Google Ad Manager is free.
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Diagnosing and treating revenue fluctuations (Part II)
Welcome back to the second part of our series designed to help you
better understand revenue fluctuations. If you’re just joining us now,
or if you’d just like to brush up on those reporting terms before we
dive in again, feel free to visit our previous post from earlier in
the week.
Choose the right treatment
You’re finished investigating the cause of the revenue fluctuations,
and it’s time to take action. Find the symptom you identified below
for suggested treatments.
Page impression changes
* Check for AdSense technical issues or public service ads (PSAs). If
ads aren’t being served on your site, we aren’t registering page
impressions.
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Category Exclusion for the Content Network
We’ve updated the Site Exclusion tool to give you more control over where your ads appear on the Google content network. It’s now called the Site and Category Exclusion tool, and it allows you to exclude certain catgegories of webpages from your content network campaigns in addition to excluding individual sites.
If you find that you’re repeatedly excluding many sites of the same type, either to optimize for the content network or to further control your campaign’s exposure, using category exclusion can be a simpler way to control your ads’ visibility. Category exclusion can be used with any type of campaign running on the content network: keyword-targeted or placement-targeted.
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Diagnosing and Treating Revenue Fluctuations (Part I)
You love your website and you want it to thrive. You create content, manage your community, and keep an eye on your AdSense performance. If AdSense revenue is down, you’re understandably concerned. If AdSense revenue is up, you’re happy, but you want to know why. Revenue fluctuations are obvious enough when they occur, but the root cause isn’t equally clear. It can be challenging for both new and experienced publishers alike to analyze their AdSense data and respond effectively to changes.
The goal of this post, and our follow-up later this week, is to help you understand the AdSense revenue model so you can diagnose and treat revenue fluctuations like an experienced MD.
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Inside AdWords An update to display URL policy
We’d like to give you advance notice of an update to our display URL policy, which will take effect on April 1st. While the majority of advertisers will not be affected at all, action will be required from those who are. Please take a few minutes to read this post thoroughly, as the information below should help you determine whether you will be affected by this change.
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AdSense Farewell Onsite Advertiser Sign-up
We have high standards for the services we offer, which means we constantly reevaluate existing features to ensure they are effective as the AdSense product continues to expand.
Our recent findings indicate that the Onsite Advertiser Sign-up feature, which allowed advertisers to sign up for AdWords campaigns on your site, hasn’t been performing as well as we had hoped. We’ve elected to gracefully retire this feature and focus our efforts on developing and supporting features that drive better monetization results for you. Call it time management, call it ROI, call it our unwavering commitment to our publishers. We want you to earn more revenue, and sometimes that means “sunsetting” certain features we created.