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Adword Audio, and Video, and Print, oh my!
Google AdWords has come a long way since its launch in
– gone are the days of only serving simple text ads on search results and various pages across the Internet. Over the years, we’ve introduced a number of creative formats for advertising online, and now you can even use your AdWords account to create campaigns that will reach customers when they
aren’t
online.
Here’s a quick overview of all the AdWords ad types available:
Online
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Now you can place ads on TV with Google TV Ads
We’d like to introduce Google TV Ads, a flexible, all-digital system for easily and efficiently buying more accountable and measurable TV advertising. The program, which has been an invitation-only beta test since June 2007, is now available to all US-based advertisers.
Television is a great way to reach new customers who might not be familiar with your product or service. Research shows that 37% of online search users were prompted to perform a search as a result of exposure to television advertising.* Now, you can launch a national television ad campaign right from your existing AdWords account.
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Whats New With Google
Spring greetings to our Google friends. We hope you enjoy this month’s
update on our products and services.
————
POWER TIP
New version of Google Video
This month, we’ve launched a new version of Google Video. Most of the
key features have been redesigned, including the home page, the play
page, and the landing frame for third-party videos. You’ll also see
three different ways to view search results: by list, in a grid, and
TV-style. Toggle between these views by clicking on the icons on the
top right, just above the search results and next to the results
filters. Finally, you can also browse some of the most popular videos
from the newly updated home page.
http://video.google.com
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Promote your feeds and gadgets with iGoogle
Have you heard of iGoogle, Google’s personalized homepage? Well, tens of millions of users have, and with a just a little bit of effort you can share that traffic.
iGoogle allows users to bring together their favorite content and services from around the web by adding feeds and gadgets to their Google homepage. Let’s start with the basics of what feeds and gadgets are, and how you can create them for your own site:
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Introducing the Google Adsence Ad Review Center
Just got this from google
Enjoy
In an effort to provide you with more transparency and control
over the ads appearing on your pages, we’ve developed the Ad
Review Center. This new feature allows you to review ads
placement-targeted to your site and ensure those ads are relevant
to your site’s content and users. We’d like to take this
opportunity to introduce you to the Ad Review Center and answer
some basic questions you may have about this feature.
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Image ads for your mobile content
Our mobile ads team is pleased to announce that mobile image ads are now available in Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia, Spain, and the UK, as well as the US. With this mobile ad type, you now have a new way to monetize mobile content while still providing the same benefits as our standard text ads.
Mobile image ads enable you to take advantage of the large and growing group of Google mobile advertisers. Ads are matched to your site content and the size of a viewer’s screen, and are paid on a cost-per-click basis. You can view example ads and sizes in the AdWords Help Center.