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Google Keyword Tool updated with search volume data
Based on advertiser feedback, and our commitment to provide useful tools and information for our advertisers, we’ve now added search volume data to the Keyword Tool. Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you’ll be able to see the approximate number of search queries matching your keywords that were performed on Google and the search network. These approximate numbers are intended to provide better insight into keywords’ monthly and average search volumes than previously provided by the tool.
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Start to optimizing your site for Google search
In addition to participating in the AdSense network, you may also be interested in having your site ranked in organic Google search. In this post, I’ll highlight some important points for search optimization. While there’s no a magic formula to make your site show up first on a search results page, there are some good practices when it comes to links, design, content, and the structure of your site.
First of all, as a reminder, Google organic search and AdSense are independent of each other. Displaying AdSense ads on a site won’t change the ranking of the site in Google search in any way. So it follows that sites containing AdSense ads don’t receive special treatment in Google search.
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Five steps to optimising your AdSense performance - Google AdSense Steps to Success
"I want to improve my AdSense performance, but I don’t know how to get
started!"
We hear you. The myriad of optimisation tools and options AdSense
offers can be a bit overwhelming. Colors, placements, channels, ad
sizes — there are more options to choose from than you can poke a
mouse cursor at! Ideally, we wish you could just click a button and
have a fully optimised webpage published to the Internet. But until
that magical day comes, we have a solution for you.
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Introducing Google Ad Planner
If you’re a media planner at an ad agency, you know that planning an online display buy can be challenging, particularly in scaling your campaign’s reach while keeping it relevant for your target audience. Plus, how do you keep track of the millions of sites out there that might be just right for your campaign?
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Google Website Optimizer Service Plans
You may know that the Google Website Optimizer is a great tool to help you improve the effectiveness of your website, but you might not know where to start. Or perhaps you’re in the middle of a test, but need some guidance. To provide you with the support you need, we launched the Google Website Optimizer Service Plans. These are hourly technical service plans that come in three different packages tailored to your needs:
- One hour: This plan is designed for specific questions and quick answers. You’re allowed a maximum of one call per hour.
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Landing page load time now affects keywords’ Quality Scores
Google designs its products with user experience as the number one priority. Early in Google’s history, our founders, Larry and Sergey, articulated this philosophy in Ten things Google has found to be true. One of these principles is "Fast is better than slow." We’ve found this rule to be especially applicable to the landing pages of AdWords ads. When a user clicks an ad, a landing page that loads quickly provides a better user experience than a landing page that loads slowly.