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Google’s New AdWords Editor 6.0 for Windows and Mac
Today we released version 6.0 of AdWords Editor. Version 6.0 offers new and updated features to help you edit your AdWords campaigns faster and more effectively. For example, this version includes new bulk editing tools, better downloading for account statistics, and a new option for updating minimum CPC bids. We’ve also listened to users’ requests for support within AdWords Editor for CPC placement targeting and the Conversion Optimizer, so version 6.0 includes support for both of these features.
Before you upgrade, be sure to export an archive of your account in order to preserve comments and unposted changes. After you’ve installed version 6.0, download your account, then import the archive file.
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Make the move now to Google Accounts
As you may remember, we started asking publishers to update your AdSense accounts to Google Accounts last May. When you do that, you can manage all of your Google products using one login and password, and also take advantage of new features like Site Authentication and the recently improved AdSense for search.
In the next few weeks, we’ll soon be requiring all publishers to update to a Google Account. If you haven’t yet updated your account, we recommend doing so as soon as possible to avoid any issues with account access later. Just sign in follow the instructions in the wizard that will automatically appear. If you don’t see the wizard, it means that your info has already moved to Google Accounts.
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Adword Audio, and Video, and Print, oh my!
Google AdWords has come a long way since its launch in
– gone are the days of only serving simple text ads on search results and various pages across the Internet. Over the years, we’ve introduced a number of creative formats for advertising online, and now you can even use your AdWords account to create campaigns that will reach customers when they
aren’t
online.
Here’s a quick overview of all the AdWords ad types available:
Online
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Now you can place ads on TV with Google TV Ads
We’d like to introduce Google TV Ads, a flexible, all-digital system for easily and efficiently buying more accountable and measurable TV advertising. The program, which has been an invitation-only beta test since June 2007, is now available to all US-based advertisers.
Television is a great way to reach new customers who might not be familiar with your product or service. Research shows that 37% of online search users were prompted to perform a search as a result of exposure to television advertising.* Now, you can launch a national television ad campaign right from your existing AdWords account.
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Image ads for your mobile content
Our mobile ads team is pleased to announce that mobile image ads are now available in Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia, Spain, and the UK, as well as the US. With this mobile ad type, you now have a new way to monetize mobile content while still providing the same benefits as our standard text ads.
Mobile image ads enable you to take advantage of the large and growing group of Google mobile advertisers. Ads are matched to your site content and the size of a viewer’s screen, and are paid on a cost-per-click basis. You can view example ads and sizes in the AdWords Help Center.
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Another look at optimizations
We’ve given you many optimization tips over the years, and, as you know, it’s important to consider how your ad implementations affect not only your click-through rate, but your users’ and advertisers’ experience as well. To support this, we’d like to remind you of the following two guidelines when optimizing your site.
1. Ads shouldn’t be placed under a title or section heading in a way that implies that the ads are not ads.
For example, ads shouldn’t be placed under titles such as "Dallas Business Opportunities" or "Today’s Hot Deals". Placing ads directly below titles such as these implies to your users that the links in the ads are publisher-created content. The example below shows a placement that does not follow this guideline.