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ROI: Why it Matters and How to Track it Part 3 of 3
n part two of this series, Fred Vallaeys, Product Evangelist for AdWords, discussed how to set up the conversion tracking feature available in every Standard Edition AdWords account — and how to use conversion tracking information to track your ROI. Today, in the final installment of the series, Fred is back with tips on how to start using that ROI data to your advantage.
Once you have a week’s worth or more of conversion tracking data, you should have enough information in your reports to start adjusting your bids to improve your ROI. Here are two strategies to improve bids using your new data.
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ROI: Why it Matters and How to Track it Part 1 of 3
Over the past couple of years you’ve met a number of AdWords experts on our blog — and, in that spirit, we’d like to introduce Fred Vallaeys, the Product Evangelist for AdWords. You may have met Fred in person, or heard him speak at recent industry events. If you’re someone who attends these types of events keep your eye out for him: he loves to hear feedback from our advertisers firsthand.Today, we begin a new series on a subject that is key to advertiser success: Return on Investment (ROI). In this series, Fred will cover why ROI matters, how to track it using tools available from AdWords or other sources, and how to optimize AdWords advertising for ROI.
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AdWords Optimization Tips Managing and Optimizing Bids
Welcome back to our series on AdWords Optimization Tips. A number of our readers have written in to ask about managing and optimizing their bids for best performance, so that is the topic we’ll address today. Please note that some of today’s tips are directed towards readers who also use Google Analytics, while others are general tips for all AdWords users.
When you are optimizing your bids, you should test how adjusting your bids and changes in your ad ranking affect your return-on-investment (ROI). Below, we cover a few tools and tips that can help you measure these results so you can make the best decisions for your campaigns.
Related posts
AdWords Optimization Tips: Managing and Optimizing Bids
Welcome back to our series on AdWords Optimization Tips. A number of our readers have written in to ask about managing and optimizing their bids for best performance, so that is the topic we’ll address today. Please note that some of today’s tips are directed towards readers who also use Google Analytics, while others are general tips for all AdWords users.
When you are optimizing your bids, you should test how adjusting your bids and changes in your ad ranking affect your return-on-investment (ROI). Below, we cover a few tools and tips that can help you measure these results so you can make the best decisions for your campaigns.