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Use the Google Conversion Optimizer with Google AdWords Editor
The Conversion Optimizer, our free cost-per-acquisition (CPA) bidding feature for AdWords, came out of beta in January. One of the top requests we’ve heard is from advertisers wanting to use the Conversion Optimizer with AdWords Editor and the AdWords API. Today, we are pleased to announce that the Conversion Optimizer is now supported by both AdWords Editor and the AdWords API.
Many advertisers have told us that by using the Conversion Optimizer, they have not only made their campaigns significantly more profitable, but also they save time managing their accounts. Though one question we often hear is, "How does the Conversion Optimizer make my campaign more profitable than I can on my own?"
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3rd-party ads now available on the Google content network
We’re happy to announce that the Google content network now
accepts display ads served from qualified third-party vendors.
During this initial release, only ads in English are eligible,
although we look forward to offering more options in the future.
By accepting third-party ads, we can attract a greater variety of
advertising on the Google content network, which we believe will
result over time in increased revenue for publishers and more
relevant advertising for end users.
If you’re currently opted in to image ads, you’re already able to
receive third-party ads. If not, you can enable image ads to start
receiving third-party ads immediately. (Learn how to enable image
ads at
https://www.google.com/adsense
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Category Exclusion for the Content Network
We’ve updated the Site Exclusion tool to give you more control over where your ads appear on the Google content network. It’s now called the Site and Category Exclusion tool, and it allows you to exclude certain catgegories of webpages from your content network campaigns in addition to excluding individual sites.
If you find that you’re repeatedly excluding many sites of the same type, either to optimize for the content network or to further control your campaign’s exposure, using category exclusion can be a simpler way to control your ads’ visibility. Category exclusion can be used with any type of campaign running on the content network: keyword-targeted or placement-targeted.
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