Archive for Christmas
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Merry Christmas
I wanted to wish you and your
family a very Merry Christmas and Wishes for the best
New Year of your life!
(if you don’t celebrate Christmas, please substitute your
personal religious celebration or festival)
Thanks again Jason,
Jason & Kristy Frovich
Related posts
Clicks, Conversions, and Christmas
Online advertisers have noticed that CPCs tend to increase during the holiday season and have asked us why. We turned to Hal Varian, Google’s Chief Economist, for an explanation:
Many advertisers track their average cost-per-click (CPC), but what really matters for the bottom line is the average cost-per-acquisition (CPA): how much you have to spend on advertising to make a sale. The third factor to watch is the conversion rate, which is defined as conversions (sales) per click.
Note that these numbers are neatly tied together by the convenient formula:
CPA = CPC/Conversion rate = (cost/click)/(conversions
/click).
Related posts
The Forum Phenomena
WHY OWNING YOUR OWN FORUM IS THE NEXT *BIG* THING!
by Michael Green
It seems like every Tom, Dick and Harriett now owns their
own Ezine or Newsletter. So where are savvy marketers
looking to gain their next competitive edge?
Here’s the answer…
… They’re setting up their own Discussion Forums!
Almost overnight discussion forums have become an essential
weapon in the armory of every successful online marketer.
And that’s no surprise when you consider that some of the
big marketing forums are now attracting 4 million page
visits per month.
Related posts
AdWords Clicks, Conversions, and Christmas
Online advertisers have noticed that CPCs tend to increase during the holiday season and have asked us why. We turned to Hal Varian, Google’s Chief Economist, for an explanation:
Many advertisers track their average cost-per-click (CPC), but what really matters for the bottom line is the average cost-per-acquisition (CPA): how much you have to spend on advertising to make a sale. The third factor to watch is the conversion rate, which is defined as conversions (sales) per click.
Note that these numbers are neatly tied together by the convenient formula:
CPA = CPC/Conversion rate = (cost/click)/(conversions
/click).
Related posts
The top 10 things you need to do NOW to prepare for the year’s biggest shopping season
There’s a particular word that strikes terror in my heart when I hear it at this time of year.
And that word is?
Christmas.
Don’t get me wrong, I love the holiday season — the food, the time with family, the parties… and of course, the presents! 
But I’m the kind of person who ALWAYS leaves my shopping to the very last minute — which means December 23rd or 24th usually finds me running around in over-crowded, over-heated shopping centers, getting frustrated because the stores have run out of the things I was planning to buy, so I have to think up new gift ideas on the spot…
Related posts
Video contest SMACK-DOWN!
Boy-o-boy… it’s getting hot in here.
Did you notice this?
There seems to be a few “armchair quarterbacks” roaming amongst our DealDotCom members.
Here’s what I mean…
If you’ve dropped by the DDC blog lately, you might have noticed a little controversy brewing.
Some members have been ripping apart the 6 video finalists “infomercials” that were recently submitted to us.
Other members have pushed back claiming… “Oh yeah? Think YOU can do a better video?”
As a result of this textual smack down, it appears that a few “late to the game” DDC members wanna shoot a video and show us their talent.