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Here’s How you Sell your Local Services Online
We often get emails from professional service providers — such as real estate agents, dentists, or lawyers — who want to know how they can use a website to effectively market their services to potential customers.
Most people think of the Internet primarily as a “global” communication tool — they don’t realize that it’s just as effective for promoting a local business.
BUT: in order to create a truly effective local service website, you need to make sure it…
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A Common Misconception Revisited
Today, we’d like to revisit a common misconception, about which we receive quite a few questions. In the first part of the post, we will very briefly cover the most important facts and in the second we’ll take a more detailed look at four related questions.
The common misconception: Many advertisers believe that if they have no competitors for a keyword, their minimum cost-per-click (CPC) will automatically be lowered by the AdWords system to $0.01, the lowest possible CPC.
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Jiglu Debuts Intelligent Tagging Tool
LONDON, Oct. 15 PRNewswire — Jiglu, whose automatic intelligent tagging tool promises to make tagging blogs easy, fast and free, today announced general availability of its new service. The Jiglu tagging tool offers web publishers an alternative to…
Live Examples
In no particular order:
Blogger
lockerbiecase.blogspot.com/
super-conductor.blogspot.com/
Other
igniteseattle.com/
www.loosewireblog.com/
mbites.com/
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Upcoming Website Optimizer online seminars
There’s been a lot of buzz around Website Optimizer lately — last month, we announced some new features and we also outlined some tips and a new testing strategy. Now, to answer even more questions you might have, we’re inviting you to join Website Optimizer’s Product Manager, Tom Leung, for two online seminars. Registration is free, and open to everyone.
The first online seminar, Introduction to Website Optimizer, will be geared towards those who are unfamiliar with website content testing and optimization. Tom will discuss the importance and benefits of optimizing your website design and content, and he’ll provide a detailed introduction to Website Optimizer and review the product’s latest features.
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AdWords Optimization Tips: Brainstorming New Keyword Ideas
Welcome back to our series on AdWords Optimization Tips. We recently received an email from an Inside AdWords reader, asking how to keep up with the latest trends in her ever-evolving industry of cosmetic dentistry. She wanted to make sure that her keywords were capturing all of the new, different ways potential customers are searching for her business. Previously, we covered how to first develop your core keywords and then create a list of modifier keywords. Today, we will discuss some other ways you can continually brainstorm new keyword ideas.
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Optimizing Instablogs
Instablogs is a blog network that publishes more than 200 posts a day on 136 blogs spanning 16 niche channels, including luxury gadgets blog Bornrich and technology blog Gizmowatch. With 200+ bloggers blogging from all over the world, Instablogs has around 2 million unique visitors per month.
Instablogs co-founder Ankit Maheshwari tells us that AdSense works well with each blog’s unique content. “Since our blogs are very niche-oriented, it’s tough for us to sell our inventory directly to advertisers on blogs with less than 30,000 page views per month,†he says. “AdSense’s high CPC offering and huge advertiser database can help monetize the page views on any site irrespective of its size.â€