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What is PLR content?
How you can use Private Label Rights (PLR) content in your business.
Over the next five days we’ll look at several different ways that you can profit from someone else’s content. Hopefully this will spark some creative ideas that will help you grow your business.
Let’s start by looking at exactly what PLR content is â?? and what it isn’t.
PLR content means different things to different people. But overall, it refers to content that you are given rights to use by the original author. You can add your name as the author, change it, add to it, sell it and sometimes even give it away (be sure to always check the rights for any PLR content you’re thinking about using).
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Video units coming to the UK, Ireland and Canada
ollowing their success in the U.S., we’re rolling out video units over the next several days to English-language publishers in the UK, Ireland, and Canada. If you’re not already familiar with video units, they’re embedded, customizable video players that can enrich your site with relevant video content while enabling you to earn extra revenue from the relevant, non-intrusive ads that accompany the videos. With this new launch, publishers in the UK, Ireland and Canada will be able to show videos from our YouTube content partners and choose those videos by category, individual YouTube partner, or have video automatically targeted to their site. Based on publisher feedback, we’ve also just added a feature which lets you choose individual videos to be displayed in your video units. To set up video units on your site, log in to your AdSense account and visit the AdSense Setup page. For more information about video units, please feel free to revisit our original post about the launch and our recent follow-up answering some of your most common questions. In addition, you might find the information in our Help Center useful. If you don’t yet see video units in your account, please check back over the next few days. We’re staggering the roll-out to ensure a smooth launch in the new countries where video units are available.
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Accidental Clicks Fade into the Background
Earlier this year we stepped back to examine the value users, advertisers, and publishers derive from clicks on content ads. As you integrate ads with your site’s content and navigation, we want to ensure a positive user experience. We identified a few areas for improvement and began implementing changes, starting with our new ad formats in April.
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Complimentary campaign optimizations — at your request
We’re excited to let you know that the AdWords Optimization Team is offering a new round of campaign optimizations. As we’ve mentioned in a recent post on the subject, requesting an optimization is easy. Simply fill out this request form and tell us about your specific business and advertising goals. Our optimization team will review your website, campaign structure, ad text, and keywords — then, within 10 day or less, they’ll send you customized recommendations to help you reach your goals. You’ll have complete control over which of these recommendations you choose to implement.
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A change to text ads on the content network
We’re pleased to announce a change that we’ve made to the incidence of clicks on text ads on the Google content network. Previously, users could click anywhere on text ads running on the content network, including the ad’s background and any part of the ad text, for their click to be registered. Now only clicks on the title or URL of text ads will be counted.
This change better aligns what is considered a click for ads on the Google content network with what is considered a click for ads shown on Google.com. By changing the clickable area on text ads, we hope to increase user satisfaction with both our advertisers and our publishers.
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Simplified ad management is rolling out now
Two weeks ago, we gave you a sneak peek of what was in store for November. Now, we’re happy to let you know that we’ve started rolling out our new ad management feature to publishers! As a reminder, this feature will save the settings of your ad units within your AdSense account. That means, each time you want to change the colors, channels, or even the corner styles for your ad units, you can make the changes directly in your account rather than generating and pasting new code. Again, we’re still working on rolling this feature out to all publishers, so don’t worry if you don’t see it in your account yet — it’ll be there soon.