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Manage Ads gives you more ad functionality
As we mentioned last week, we’re constantly working to improve the new ad management feature. There’s another wave of minor tweaks to this feature, inspired by your feedback as always.
Hide and seek
We’ve heard from more than a few of you that you’d like to see a ‘delete’ function on the Manage Ads page. To avoid deleting any ad unit that’s currently serving impressions on your pages, we’ve now added a ‘hide’ function so you can avoid displaying ad units you prefer not to see on your Manage Ads page. Just click the ‘Hide’ link associated with a specific ad unit in the Actions column, and the ad will no longer appear when you view your Manage Ads page. Don’t worry, hiding any active ad unit won’t prevent it from generating revenue for you, and you can view your hidden ad units at any time by checking the box that says ‘Show hidden AdSense units’.
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Introducing the AdWords Local PlusBox
In a post last month we told you about the location names that appear beneath locally targeted ads. We’ve recently made updates with the introduction of the AdWords Local PlusBox. The Local PlusBox is a feature that displays more geographical information for a local business ad that appears in the top position above Google search results. When users see the Local PlusBox and click on it (see the ‘closed’ screenshot below), the ad expands to include a map, address, driving instructions, and phone number, in addition to the location name that appears beneath the last line of ad.
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8 AdSense Resolutions for 2008
We’re a few days into the new year, so hopefully you’ve been making good progress on your resolutions so far. If you’ve only gotten as far as “don’t procrastinate” on your list, here are 8 AdSense-related resolutions you might want to try:
- Turn my custom channels into ad placements, complete with descriptive details to attract placement-targeting advertisers.
- Regularly check my sites for compliance with the AdSense program policies.
- Keep my address and tax info up to date so that my payments are accurate and timely. (And sign up for EFT if it’s available to me!)
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Google Content Network Tips: Part 2 - Targeting Options
In our first post in this series, we highlighted some of the most notable improvements we’ve made to the Google content network over this past year. Today, we wanted to focus on the range of options that the content network provides to make campaign management simple.
To ensure that our advertisers have increased flexibility and control across all aspects of their campaign, we offer multiple targeting options, a variety of ad formats, and hundreds of thousands of sites on which your ads can show.
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A look back at 2007
2007 is drawing to a close, but before you get out the party hats and start practicing the lyrics to Auld Lang Syne, we’d like to take a moment to recap some of the biggest developments in AdSense this year.
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Google AdWords Two Updates to Site Targeting
We’d like to announce two changes to site targeting in Google’s content network. First, because site targeting now offers more precise targeting options, we’ve given it a more appropriate name: placement targeting. Second, we’re introducing a new cost-per-click bidding option so you can now pay per click or per impression.
Introducing placement targeting