Archive for blogger
You are browsing the archives of blogger.
Google AdSense Make ad Changes Without Replacing Code
We’re very excited to let you know about an upcoming feature that lets you easily manage your ad units from within your AdSense account. It isn’t live yet, but here’s a sneak peek so you’ll know what to expect in the coming weeks. (We know many of you have been eagerly anticipating its arrival.)
Related posts
Diagnose your Keyword’s Quality Score
Many advertisers have asked us to provide more information about the Quality Score for their keywords. So we’ve answered by recently launching a feature that does just that: the Keyword Analysis page.
The new Keyword Analysis page gives you a detailed breakdown of your keyword’s Quality Score and how it might impact your ad’s visibility. Specifically, you’ll learn how keyword quality and landing page quality are performing and receive recommendations for improvement.
Related posts
Optimizing Instablogs
Instablogs is a blog network that publishes more than 200 posts a day on 136 blogs spanning 16 niche channels, including luxury gadgets blog Bornrich and technology blog Gizmowatch. With 200+ bloggers blogging from all over the world, Instablogs has around 2 million unique visitors per month.
Instablogs co-founder Ankit Maheshwari tells us that AdSense works well with each blog’s unique content. “Since our blogs are very niche-oriented, it’s tough for us to sell our inventory directly to advertisers on blogs with less than 30,000 page views per month,†he says. “AdSense’s high CPC offering and huge advertiser database can help monetize the page views on any site irrespective of its size.â€
Related posts
AdWords Ads: What’s your location?
Lately we’ve received some inquiries about the locations that are often displayed beneath the last line of text in AdWords ads. Here’s some helpful information that explains when we display locations, and how we determine what to display.
How’d that get there?
When you use regional targeting in your campaigns, Google users searching from your targeted areas will see the city or region name (whichever is more specific) displayed directly beneath your ad. This alerts users that your product or service may be especially relevant to them due to your proximity, and it helps you reach local users. Check out this example ad:
Related posts
ROI: Why it Matters and How to Track it Part 2 of 3
We introduced Fred Vallaeys, Product Evangelist for AdWords, and turned him loose on a topic that is likely to be of particular interest to just about every advertiser: Return on Investment (ROI). Today, Fred is back with part two of this three part series:
In part one of the series, I explained that it’s important to measure ROI because this metric gives you the complete picture about the profitability of the keywords in your AdWords account. This week, I’ll cover how to start collecting ROI data in your own AdWords account. Since ROI depends on how often you convert clicks into customers and how much profit you make on every transaction, you’ll need to enable conversion tracking with conversion values in your account. Let’s take a look at how to do this.
Related posts
ROI: Why it Matters and How to Track it Part 1 of 3
Over the past couple of years you’ve met a number of AdWords experts on our blog — and, in that spirit, we’d like to introduce Fred Vallaeys, the Product Evangelist for AdWords. You may have met Fred in person, or heard him speak at recent industry events. If you’re someone who attends these types of events keep your eye out for him: he loves to hear feedback from our advertisers firsthand.Today, we begin a new series on a subject that is key to advertiser success: Return on Investment (ROI). In this series, Fred will cover why ROI matters, how to track it using tools available from AdWords or other sources, and how to optimize AdWords advertising for ROI.