Archive for AdWords
You are browsing the archives of AdWords.
Complimentary campaign optimizations — at your request
We’re excited to let you know that the AdWords Optimization Team is offering a new round of campaign optimizations. As we’ve mentioned in a recent post on the subject, requesting an optimization is easy. Simply fill out this request form and tell us about your specific business and advertising goals. Our optimization team will review your website, campaign structure, ad text, and keywords — then, within 10 day or less, they’ll send you customized recommendations to help you reach your goals. You’ll have complete control over which of these recommendations you choose to implement.
Related posts
A change to text ads on the content network
We’re pleased to announce a change that we’ve made to the incidence of clicks on text ads on the Google content network. Previously, users could click anywhere on text ads running on the content network, including the ad’s background and any part of the ad text, for their click to be registered. Now only clicks on the title or URL of text ads will be counted.
This change better aligns what is considered a click for ads on the Google content network with what is considered a click for ads shown on Google.com. By changing the clickable area on text ads, we hope to increase user satisfaction with both our advertisers and our publishers.
Related posts
Google content network tips: Part 1 - Recent improvements
Many of our readers have emailed us asking for more information about the Google content network. As you ramp up your advertising efforts for the holiday season, we wanted to provide you with an overview of the content network, including recent improvements, tips, and examples of how others have used the content network to grow their business. Today’s post is the first of a three-part series on the content network that we’ll be sharing with you over the next few weeks.
Related posts
Clicks, Conversions, and Christmas
Online advertisers have noticed that CPCs tend to increase during the holiday season and have asked us why. We turned to Hal Varian, Google’s Chief Economist, for an explanation:
Many advertisers track their average cost-per-click (CPC), but what really matters for the bottom line is the average cost-per-acquisition (CPA): how much you have to spend on advertising to make a sale. The third factor to watch is the conversion rate, which is defined as conversions (sales) per click.
Note that these numbers are neatly tied together by the convenient formula:
CPA = CPC/Conversion rate = (cost/click)/(conversions
/click).
Related posts
AdWords Optimization Tips: More on Negative Keywords
If you follow our series on Optimization Tips, you know that we frequently encourage using negative keywords to improve your ROI. Specifically, adding negative keywords to your account can help better target your ads, increase clickthrough rates, and lower your minimum cost-per-click. You can read more on how to brainstorm negative keywords as well as how you can use them to improve your account performance in an earlier post. Today, we wanted to bring attention to an important feature of negative keywords that many advertisers frequently overlook when composing their negative keyword list: keyword match types.
Related posts
Advertise on more than 1,700 AM/FM radio stations
Earlier this year, Google announced an important agreement with Clear Channel Radio, the largest radio station group owner in the U.S., to bring access to guaranteed inventory on top-rated AM and FM stations to AdWords advertisers. We’re excited to report back that Clear Channel’s inventory is now available through Audio Ads in AdWords. AdWords advertisers can reach their target customers on over 1,700 AM and FM radio stations, including almost 700 Clear Channel AM/FM stations. Our entire network averages 12 stations per market in each of the top 50 markets and covers every major station format. Advertisers will also have access to a guaranteed amount of premium inventory across these stations in all prime dayparts and in “Top 10″ stations in all of the top 25 U.S. markets.