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Introducing the AdWords Local PlusBox
In a post last month we told you about the location names that appear beneath locally targeted ads. We’ve recently made updates with the introduction of the AdWords Local PlusBox. The Local PlusBox is a feature that displays more geographical information for a local business ad that appears in the top position above Google search results. When users see the Local PlusBox and click on it (see the ‘closed’ screenshot below), the ad expands to include a map, address, driving instructions, and phone number, in addition to the location name that appears beneath the last line of ad.
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Google Content Network Tips: Part 2 - Targeting Options
In our first post in this series, we highlighted some of the most notable improvements we’ve made to the Google content network over this past year. Today, we wanted to focus on the range of options that the content network provides to make campaign management simple.
To ensure that our advertisers have increased flexibility and control across all aspects of their campaign, we offer multiple targeting options, a variety of ad formats, and hundreds of thousands of sites on which your ads can show.
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Introducing AdWords Editor 5.0 for Windows and Mac
Today, we released version 5.0 of AdWords Editor, our free, downloadable campaign management application. Among other features, version 5.0 includes support for local business ads, an export picker that lets you select specific campaigns and ad groups to save to a CSV file, and the ability to save advanced search settings. You can read our release notes for a complete list of new and updated features.
If you haven’t yet downloaded AdWords Editor, visit our website to get the latest version. If you’re already using AdWords Editor, you’ll be prompted to upgrade automatically.
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Google AdSense Answers to Your Video Units Questions
Since launching video units to U.S. publishers with English-language websites, we’ve received quite a few emails about this new product. Here are the top 4 questions we’d like to address:
1. I selected “Automated Content” but the videos aren’t relevant to my site. What can I do?
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Google AdWords Two Updates to Site Targeting
We’d like to announce two changes to site targeting in Google’s content network. First, because site targeting now offers more precise targeting options, we’ve given it a more appropriate name: placement targeting. Second, we’re introducing a new cost-per-click bidding option so you can now pay per click or per impression.
Introducing placement targeting
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Accidental Clicks Fade into the Background
Earlier this year we stepped back to examine the value users, advertisers, and publishers derive from clicks on content ads. As you integrate ads with your site’s content and navigation, we want to ensure a positive user experience. We identified a few areas for improvement and began implementing changes, starting with our new ad formats in April.