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Introducing the AdWords Local PlusBox
In a post last month we told you about the location names that appear beneath locally targeted ads. We’ve recently made updates with the introduction of the AdWords Local PlusBox. The Local PlusBox is a feature that displays more geographical information for a local business ad that appears in the top position above Google search results. When users see the Local PlusBox and click on it (see the ‘closed’ screenshot below), the ad expands to include a map, address, driving instructions, and phone number, in addition to the location name that appears beneath the last line of ad.
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