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ROI: Why it Matters and How to Track it Part 1 of 3
Over the past couple of years you’ve met a number of AdWords experts on our blog — and, in that spirit, we’d like to introduce Fred Vallaeys, the Product Evangelist for AdWords. You may have met Fred in person, or heard him speak at recent industry events. If you’re someone who attends these types of events keep your eye out for him: he loves to hear feedback from our advertisers firsthand.Today, we begin a new series on a subject that is key to advertiser success: Return on Investment (ROI). In this series, Fred will cover why ROI matters, how to track it using tools available from AdWords or other sources, and how to optimize AdWords advertising for ROI.
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Google participates in Stanford AdFraud 2007 workshop
Over the past several years, Google has encouraged academic research and participation in the area of click fraud detection. Our Ad Traffic Quality team is excited to continue this support and recently participated in the AdFraud 2007 workshop at Stanford University. The workshop was attended by more than one hundred participants from academia and industry, and provided an open forum for discussing the technical and social aspects of fighting click fraud.
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Create your Own Newspaper Ads
Back in July, we made Google Print Ads available to AdWords advertisers in the U.S. Today, we’re happy to introduce a free tool that will make newspaper advertising even easier: an ad creation tool that lets anyone design a customized and professional-looking newspaper ad in minutes.
Simply plug the text of your ad, image, and contact details into pre-designed ad templates, and the tool will automatically generate multiple designs you can choose from. If you need to change your messaging or resize your image, you can edit individual ads directly in the interface. And any ad you create using this tool can be reused as many times as you need in future print campaigns.
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Google Introduces Google Gadget Ads
Today we launched Google Gadget Ads, customized “mini-sites” that run as ads on AdSense publisher websites. These ads are interactive, engaging, and will appeal to your users, simultaneously providing value to advertisers while getting visitors to stick around your site. The end result is that advertisers get more engaged users, users have a richer ad experience, and publishers opted in to image ads may see increased competition for their ad space.
What does a gadget ad look like? We’re glad you asked. Below is a gadget ad that we’ve built to advertise our AdSense program.
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Make Money With Jason Frovich
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