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AdWords Clicks, Conversions, and Christmas
Online advertisers have noticed that CPCs tend to increase during the holiday season and have asked us why. We turned to Hal Varian, Google’s Chief Economist, for an explanation:
Many advertisers track their average cost-per-click (CPC), but what really matters for the bottom line is the average cost-per-acquisition (CPA): how much you have to spend on advertising to make a sale. The third factor to watch is the conversion rate, which is defined as conversions (sales) per click.
Note that these numbers are neatly tied together by the convenient formula:
CPA = CPC/Conversion rate = (cost/click)/(conversions
/click).
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A Common Misconception Revisited
Today, we’d like to revisit a common misconception, about which we receive quite a few questions. In the first part of the post, we will very briefly cover the most important facts and in the second we’ll take a more detailed look at four related questions.
The common misconception: Many advertisers believe that if they have no competitors for a keyword, their minimum cost-per-click (CPC) will automatically be lowered by the AdWords system to $0.01, the lowest possible CPC.
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Google offerings for Advertisers
Bangalore, Sept. 20Google has introduced Gadget Ads and AdSense for Mobile – two new advertising formats. With the interactive Gadget Ads, advertisers can target audiences via regular updates — real-time data feeds, images, and video. This is c…
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Diagnose your Keyword’s Quality Score
Many advertisers have asked us to provide more information about the Quality Score for their keywords. So we’ve answered by recently launching a feature that does just that: the Keyword Analysis page.
The new Keyword Analysis page gives you a detailed breakdown of your keyword’s Quality Score and how it might impact your ad’s visibility. Specifically, you’ll learn how keyword quality and landing page quality are performing and receive recommendations for improvement.
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How to Apply for your Newsletter Editor’s License?
How to apply for your Newsletter Editor's License?
by Michael Green
For many people Newsletter or Ezine creation is shrouded in
absolute mystery.
How do I know?
Well listen to this story…
The other day I was contacted by a lady who wanted to know
which authority she had to apply to in order to obtain her
Newsletter Editor's License.
Wait a minute….did you say "NEWSLETTER EDITOR'S LICENSE"?
Yep - that's right - I was being asked where the average Joe
should go to apply to be given the right to publish their
own Newsletter (or Ezine for that matter).
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Optimizing Instablogs
Instablogs is a blog network that publishes more than 200 posts a day on 136 blogs spanning 16 niche channels, including luxury gadgets blog Bornrich and technology blog Gizmowatch. With 200+ bloggers blogging from all over the world, Instablogs has around 2 million unique visitors per month.
Instablogs co-founder Ankit Maheshwari tells us that AdSense works well with each blog’s unique content. “Since our blogs are very niche-oriented, it’s tough for us to sell our inventory directly to advertisers on blogs with less than 30,000 page views per month,†he says. “AdSense’s high CPC offering and huge advertiser database can help monetize the page views on any site irrespective of its size.â€