Archive for advertisers
You are browsing the archives of advertisers.
AdSense Introducing the Ad Review Center
In an effort to provide you with more transparency and control over the ads appearing on your pages, we’ve developed the Ad Review Center. This new feature, which we’ll be rolling out to publishers over the next few months, will allow you to review ads placement-targeted to your site and ensure those ads are relevant to your site’s users.
Related posts
Google AdSense Answers to Your Video Units Questions
Since launching video units to U.S. publishers with English-language websites, we’ve received quite a few emails about this new product. Here are the top 4 questions we’d like to address:
1. I selected “Automated Content” but the videos aren’t relevant to my site. What can I do?
Related posts
Google AdWords Two Updates to Site Targeting
We’d like to announce two changes to site targeting in Google’s content network. First, because site targeting now offers more precise targeting options, we’ve given it a more appropriate name: placement targeting. Second, we’re introducing a new cost-per-click bidding option so you can now pay per click or per impression.
Introducing placement targeting
Related posts
Accidental Clicks Fade into the Background
Earlier this year we stepped back to examine the value users, advertisers, and publishers derive from clicks on content ads. As you integrate ads with your site’s content and navigation, we want to ensure a positive user experience. We identified a few areas for improvement and began implementing changes, starting with our new ad formats in April.
Related posts
Complimentary campaign optimizations — at your request
We’re excited to let you know that the AdWords Optimization Team is offering a new round of campaign optimizations. As we’ve mentioned in a recent post on the subject, requesting an optimization is easy. Simply fill out this request form and tell us about your specific business and advertising goals. Our optimization team will review your website, campaign structure, ad text, and keywords — then, within 10 day or less, they’ll send you customized recommendations to help you reach your goals. You’ll have complete control over which of these recommendations you choose to implement.
Related posts
A change to text ads on the content network
We’re pleased to announce a change that we’ve made to the incidence of clicks on text ads on the Google content network. Previously, users could click anywhere on text ads running on the content network, including the ad’s background and any part of the ad text, for their click to be registered. Now only clicks on the title or URL of text ads will be counted.
This change better aligns what is considered a click for ads on the Google content network with what is considered a click for ads shown on Google.com. By changing the clickable area on text ads, we hope to increase user satisfaction with both our advertisers and our publishers.