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AdSense Farewell Onsite Advertiser Sign-up
We have high standards for the services we offer, which means we constantly reevaluate existing features to ensure they are effective as the AdSense product continues to expand.
Our recent findings indicate that the Onsite Advertiser Sign-up feature, which allowed advertisers to sign up for AdWords campaigns on your site, hasn’t been performing as well as we had hoped. We’ve elected to gracefully retire this feature and focus our efforts on developing and supporting features that drive better monetization results for you. Call it time management, call it ROI, call it our unwavering commitment to our publishers. We want you to earn more revenue, and sometimes that means “sunsetting” certain features we created.
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Google Content Network Tips: Part 3 –Optimizing your keyword
In this third post of our content network series, we would like to share some content optimization tips for your keywords and ad text. In a future post, we will write more about other tips. Contextual targetingon the content network happens at the ad group level, not at the keyword level. That means all the keywords in an ad group, along with the ad text, are evaluated when Google is deciding whether to show your ad on a specific content page. In other words, it’s important for all the keywords in an ad group to belong to a common theme. We recommend keeping separate campaigns for advertising on content and search. Please keep in mind that these tips below are specific to contexual targeting and advertising on the content network and may be different from your search network strategies.
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Introducing the AdWords Local PlusBox
In a post last month we told you about the location names that appear beneath locally targeted ads. We’ve recently made updates with the introduction of the AdWords Local PlusBox. The Local PlusBox is a feature that displays more geographical information for a local business ad that appears in the top position above Google search results. When users see the Local PlusBox and click on it (see the ‘closed’ screenshot below), the ad expands to include a map, address, driving instructions, and phone number, in addition to the location name that appears beneath the last line of ad.
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8 AdSense Resolutions for 2008
We’re a few days into the new year, so hopefully you’ve been making good progress on your resolutions so far. If you’ve only gotten as far as “don’t procrastinate” on your list, here are 8 AdSense-related resolutions you might want to try:
- Turn my custom channels into ad placements, complete with descriptive details to attract placement-targeting advertisers.
- Regularly check my sites for compliance with the AdSense program policies.
- Keep my address and tax info up to date so that my payments are accurate and timely. (And sign up for EFT if it’s available to me!)
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Google Content Network Tips: Part 2 - Targeting Options
In our first post in this series, we highlighted some of the most notable improvements we’ve made to the Google content network over this past year. Today, we wanted to focus on the range of options that the content network provides to make campaign management simple.
To ensure that our advertisers have increased flexibility and control across all aspects of their campaign, we offer multiple targeting options, a variety of ad formats, and hundreds of thousands of sites on which your ads can show.
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A look back at 2007
2007 is drawing to a close, but before you get out the party hats and start practicing the lyrics to Auld Lang Syne, we’d like to take a moment to recap some of the biggest developments in AdSense this year.