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Google Keyword Tool updated with search volume data
Based on advertiser feedback, and our commitment to provide useful tools and information for our advertisers, we’ve now added search volume data to the Keyword Tool. Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you’ll be able to see the approximate number of search queries matching your keywords that were performed on Google and the search network. These approximate numbers are intended to provide better insight into keywords’ monthly and average search volumes than previously provided by the tool.
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3rd-party ads now available on the Google content network
We’re happy to announce that the Google content network now
accepts display ads served from qualified third-party vendors.
During this initial release, only ads in English are eligible,
although we look forward to offering more options in the future.
By accepting third-party ads, we can attract a greater variety of
advertising on the Google content network, which we believe will
result over time in increased revenue for publishers and more
relevant advertising for end users.
If you’re currently opted in to image ads, you’re already able to
receive third-party ads. If not, you can enable image ads to start
receiving third-party ads immediately. (Learn how to enable image
ads at
https://www.google.com/adsense
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Inside AdSense Promoting your referrals — properly
Some of our publishers have asked us about the policies surrounding promotion for referral units, and so we’d like to address two of the most frequent areas of confusion. While the policies are generally the same for referrals as for standard AdSense for content ad units, there are a few minor differences.
Recommending products vs. encouraging clicks
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Category Exclusion for the Content Network
We’ve updated the Site Exclusion tool to give you more control over where your ads appear on the Google content network. It’s now called the Site and Category Exclusion tool, and it allows you to exclude certain catgegories of webpages from your content network campaigns in addition to excluding individual sites.
If you find that you’re repeatedly excluding many sites of the same type, either to optimize for the content network or to further control your campaign’s exposure, using category exclusion can be a simpler way to control your ads’ visibility. Category exclusion can be used with any type of campaign running on the content network: keyword-targeted or placement-targeted.
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Diagnosing and Treating Revenue Fluctuations (Part I)
You love your website and you want it to thrive. You create content, manage your community, and keep an eye on your AdSense performance. If AdSense revenue is down, you’re understandably concerned. If AdSense revenue is up, you’re happy, but you want to know why. Revenue fluctuations are obvious enough when they occur, but the root cause isn’t equally clear. It can be challenging for both new and experienced publishers alike to analyze their AdSense data and respond effectively to changes.
The goal of this post, and our follow-up later this week, is to help you understand the AdSense revenue model so you can diagnose and treat revenue fluctuations like an experienced MD.
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Inside AdWords An update to display URL policy
We’d like to give you advance notice of an update to our display URL policy, which will take effect on April 1st. While the majority of advertisers will not be affected at all, action will be required from those who are. Please take a few minutes to read this post thoroughly, as the information below should help you determine whether you will be affected by this change.