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Another look at optimizations
We’ve given you many optimization tips over the years, and, as you know, it’s important to consider how your ad implementations affect not only your click-through rate, but your users’ and advertisers’ experience as well. To support this, we’d like to remind you of the following two guidelines when optimizing your site.
1. Ads shouldn’t be placed under a title or section heading in a way that implies that the ads are not ads.
For example, ads shouldn’t be placed under titles such as "Dallas Business Opportunities" or "Today’s Hot Deals". Placing ads directly below titles such as these implies to your users that the links in the ads are publisher-created content. The example below shows a placement that does not follow this guideline.
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Working with the Ad Review Center
As you may remember, we started enabling the Ad Review Center for publishers back in December to let you review ads placement-targeted to your site. We’ve recently enabled the Ad Review Center for more accounts and will continue rolling it out over the upcoming weeks. To get a publisher’s perspective on the new feature, we chatted with Richard Tribe, Director of ski.com.au.
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Category Exclusion for the Content Network
We’ve updated the Site Exclusion tool to give you more control over where your ads appear on the Google content network. It’s now called the Site and Category Exclusion tool, and it allows you to exclude certain catgegories of webpages from your content network campaigns in addition to excluding individual sites.
If you find that you’re repeatedly excluding many sites of the same type, either to optimize for the content network or to further control your campaign’s exposure, using category exclusion can be a simpler way to control your ads’ visibility. Category exclusion can be used with any type of campaign running on the content network: keyword-targeted or placement-targeted.
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Diagnosing and Treating Revenue Fluctuations (Part I)
You love your website and you want it to thrive. You create content, manage your community, and keep an eye on your AdSense performance. If AdSense revenue is down, you’re understandably concerned. If AdSense revenue is up, you’re happy, but you want to know why. Revenue fluctuations are obvious enough when they occur, but the root cause isn’t equally clear. It can be challenging for both new and experienced publishers alike to analyze their AdSense data and respond effectively to changes.
The goal of this post, and our follow-up later this week, is to help you understand the AdSense revenue model so you can diagnose and treat revenue fluctuations like an experienced MD.
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AdSense Farewell Onsite Advertiser Sign-up
We have high standards for the services we offer, which means we constantly reevaluate existing features to ensure they are effective as the AdSense product continues to expand.
Our recent findings indicate that the Onsite Advertiser Sign-up feature, which allowed advertisers to sign up for AdWords campaigns on your site, hasn’t been performing as well as we had hoped. We’ve elected to gracefully retire this feature and focus our efforts on developing and supporting features that drive better monetization results for you. Call it time management, call it ROI, call it our unwavering commitment to our publishers. We want you to earn more revenue, and sometimes that means “sunsetting” certain features we created.
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15 UNIQUE + PLR + MRR Products Added!!
Just added some excellent new products to the members area.
VIP Members:
5 Dating Articles w/Private Label Rights
Simple Adwords Profits w/Master Resell Rights
CPA Goldmine Membership
And if you haven’t noticed I also updated the “PLR Cash” section
with 9 step-by-step business plans.
Elite Members:
I’ve bought full ownership rights for a whole series of excellent
Niche Domination Packages (it wasn’t cheap!) and already uploaded
15 of them to your download area 
101 Real Ways to Lose Weight w/Private Label Rights
Unique product available nowhere else!