I Got and email and found this post of Facebook Leaked Internal Google Doc Shows How They Manually Review and Penalize Websites

Here is Chad Kimball Facebook post https://www.facebook.com/permalink.php?story_fbid=212276882175150&id=192063670823986

This document will give you some GREAT insights into what Google thinks is quality content and a good website. Pages 17 – 27, revel some of what Google says are google quality  and poor quality  sites.

Some of my observations from reading the document. (im only on page 18). Time permitting, I will comment more on the document.

Please take a moment to read and comment below.

Jason.

Interesting – Page 17 – social networking pages are only Vital for people, bands, and small groups. They are not Vital for companies.

This can HELP you build a better site that Google will like -

Example

http://www.starpulse.com/Actors/Cruise,_Tom/

 

A page of information about Tom Cruise. This
page isn’t helpful enough to be Useful. There
are much better pages on the Web. This page
would be helpful for many or some users.

Another google tidbit – http://ezinearticles.com/?5-Tips-to-Fix-a-Sexless-Marriage-Or-Relationship&id=1006418

This is a low quality article. The writing quality is
poor, the content is generic, and the article does
not appear to be written by a person with expertise
in marriage or relationship counseling. Users
wouldn’t be able to trust information found in this
article, which exists to sell the author’s self-
published book. Even though the article is topical,
the page is low quality and would not be helpful for
most users. 

———

http://cancer-symptoms.org/

The landing page has information about symptoms of
various kinds of cancer, so it is not Off-Topic or
Useless, but the page is disorganized, the text appears
to have been copied from another website, there are
many ads, and some of the links don’t work. Even
though the name of the domain matches the query, the
content is low quality.

How NOT to build a webpage -http://www.wrongdiagnosis.com/symptom/esophagus-pain.htm

Even though the title of the landing page matches the
query, the page is just superficially relevant. There really
isn’t much content on the page.

Clicking the links doesn’t take users to helpful
information either. In fact, this page links to itself. If you
hover your mouse over the links, you will see that they
are just ads that are unrelated to the names of the links.

This page is low quality and many users would not trust
this information.

How Google categories content, example Honda Pilot.

[Honda Pilot], English (US) Query Description The Pilot is a popular Honda SUV. Likely User Intent 

 Do - Users want to purchase a Honda Pilot 

 Know – Users want information (reviews, specifications, features, etc.) about the Honda Pilot 

 Go – Users want to go to the official Pilot page on the Honda site 

Vital 

 The official Pilot page on the Honda site

Useful – helpful for most users

 The automobiles page on the Honda website: http://automobiles.honda.com/

 High quality pages that review or provide comprehensive information about the current model of the Honda Pilot, such as http://www.edmunds.com/honda/pilot/review.html

 The Insurance Institute for Highway Safety (IIHS) page about the Honda Pilot: http://www.iihs.org/ratings/ratingsbyseries.aspx?id=391. Relevant would also be acceptable.

Relevant – helpful for many or some users

 High quality pages with comprehensive information about previous year models of the Honda Pilot, such as: http://autos.aol.com/honda-pilot-2007:8689-overview. If the information is more than a year or two old, Slightly Relevant is also appropriate.

 A relatively short article about the current year’s Honda Pilot

 A Wikipedia article on the Honda Pilot, http://en.wikipedia.org/wiki/Honda_Pilot

Slightly Relevant – helpful for few users

 Shopping page for Pilot headlights and fog lights: http://shopping.yahoo.com/s:Headlights:4168-Brand=Pilot

 Amazon page with Honda Pilot repair manual for sale: http://www.amazon.com/Honda-Pilot-Acura-MDX-Haynes/dp/1563926903

Off-Topic or Useless – helpful for very few or no users

 High quality page about the Honda Civic: http://www.edmunds.com/honda/civic/review.html, a different Honda vehicle

How Google categories content, example Iphone.

[iphone], English (US) Query Description The iPhone is a popular mobile smartphone made by Apple. Likely User Intent 

 Do – Users want to purchase an iPhone 

 Know – Users want information (reviews, specifications, features, etc.) about the iPhone 

 Go – Users want to go to the official product page on the Apple website 

Vital 

 The iPhone page on the Apple website: http://www.apple.com/iphone/

Useful – helpful for most users

 The Apple website homepage: http://www.apple.com/

 The Apple Store page on the Apple website: http://store.apple.com/us

 The iPhone page of the Apple Store: http://store.apple.com/us/browse/home/shop_iphone/family/iphone?mco=OTY2ODA2OQ

 High quality sites that review or provide comprehensive information on the iPhone, such as http://www.cnet.com/apple-iphone.html

 The AT&T page where users can purchase the iPhone: http://www.att.com/wireless/iphone/

 The Apple iPhone discussion board: http://discussions.apple.com/category.jspa?categoryID=201

Relevant – helpful for many or some users

 Page with many iPhone many accessories for sale

 A timely article about the iPhone

 A helpful video about the iPhone, such as http://www.youtube.com/watch?v=IpQ9RESJnWM

 A Wikipedia article about the iPhone, http://en.wikipedia.org/wiki/Iphone

Slightly Relevant – helpful for few users

 Review about the HTC Touch phone that mentions the iPhone

 Outdated article on the iPhone

 The MacPro page on the Apple website: http://www.apple.com/macpro/. There is a link on the page for the iPhone, but the page is not about the iPhone. Acceptable ratings are Slightly Relevant and Off-Topic or Useless. 

Off-Topic or Useless – helpful for very few or no users

 Page about a different type of smartphone, such as: http://www.sonyericsson.com/cws/products/mobilephones/overview/p990i

 Another Example

[HTML lessons], English (US) 

Query Description HTML stands for HyperText Markup Language, the markup language for the creation of most webpages. Likely User Intent 

 

 Do – Users want to take on online tutorial on HTML 

 Know - Users want pages that provide information about using HTML 

 

Vital 

 

 None possible

 

Useful – helpful for most users

 

 Pages that offer lessons, step-by-step instructions, or tutorials for learning HTML, such as http://www.utexas.edu/learn/html/ and http://www.w3schools.com/html/default.asp

 

Relevant – helpful for many or some users

 

 Pages that offer short tutorials on using HTML

 

Slightly Relevant – helpful for few users

 

 A Wikipedia page with good information about HTML and links to tutorial pages: http://en.wikipedia.org/wiki/HTML

 

Off-Topic or Useless – helpful for very few or no users

 

 Pages that offer lessons or tutorials for learning XML, not HTML, such as http://www.w3schools.com/xml/default.asp

 An article that discusses HTML 5, a major upgrade to HTML, but doesn’t provide lessons, http://www.news.com/World-Wide-Web-Consortium-releases-draft-of-HTML-5/2100-1007_3-6227721.html