Accidental Clicks Fade into the Background
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Earlier this year we stepped back to examine the value users, advertisers, and publishers derive from clicks on content ads. As you integrate ads with your site’s content and navigation, we want to ensure a positive user experience. We identified a few areas for improvement and began implementing changes, starting with our new ad formats in April.
Continuing these improvements, we’ve just changed our text ads slightly to help reduce accidental clicks. In the past, users could click on both the background and full text of an ad, but now they can click only on the title and URL of a text ad. By allowing users to click only on the ad title and URL, we aim to decrease accidental clicks, better aligning visitor behavior with their intent. Overall, the decrease in accidental clicks will keep users on your website, interacting your content, until they intend to click on an ad.
In addition, this new clickable format better aligns with the text ad formats shown on Google.com. We hope this format change contributes to a better, more consistent user experience.
Finally, this change won’t just improve user experience on your site; it benefits advertisers as well. We currently monitor clicks on Google ads for accidental clicks, and the format change complements our monitoring system by further ensuring advertisers only pay for meaningful clicks. By reducing accidental clicks, we hope to increase advertiser campaign value and satisfaction, encouraging additional spend and facilitating higher monetization for all publishers.
I’m not sure how other’s are doing, but I’ve had some wierd stuff going on my main site, first some non english ads invade my site.This was their response to that,Hi Jason,
Thanks for writing in. Our engineering team has looked into your issue and
in order for us to better target Google ads to the content on your pages,
you will need to use a slightly modified version of our ad code. Please
insert the following line of JavaScript in your current AdSense ad code:
google_language = ‘en’;
Insert this code on a new line just above the line in your current code
that begins:
// –>
Note that this ad code is for use only on pages with a majority of the
content in English. Please let us know if you have any trouble with this
code or if you have any questions.
Sincerely,
xxx
The Google AdSense TeamMy ResponceSubject: Re: [#xxxxxxxx] My ads are in the wrong language
Date: Fri, 16 Nov 2007 18:58:54 -0600
Hi is anyone able to explain why these ads showed up out of the blue?
I have had adsense on this site since 2004 and never had one issue.
JasonAll i got was some cut and paste responceHi Jason,
Thanks for your reply. Our engineering team did not see any problems with
the way our crawler was reading your site so we’re not sure if any recent
changes you’ve made to your site or a system bug may be affecting your
language targeting. Regardless, if you add the “en” language line in my
previous email to your code that action should prevent you from seeing
non-english ads in the future.
Thanks again for your patience and understanding in this matter and feel
free to let us know if your issue remains unresolved.
Sincerely,
xxxxx
The Google AdSense TeamWhat the heck my entire site is english, how can’t there billion dollar spider not know that. Also at the same time my income dropped by FIFTY yes 50% PERCENT. WTH is going on Google.And I can’t add the line of code as I use an 3rd party plug-in to add the ads to my pages. What I did to possible fix the issue was remove site targeting advertising and block the non English ads.So now I’m looking for other ways to monetize my sites as Google changes seem to be a BAD thing.
I cannot believe that my sites had that many accidental clicks.
Nov 19th, 2007 at 9:38 pm
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