A look back at 2007

2007 is drawing to a close, but before you get out the party hats and start practicing the lyrics to Auld Lang Syne, we’d like to take a moment to recap some of the biggest developments in AdSense this year.

New feature launches were abundant in 2007, and many were based on your direct feedback and requests. To help improve the performance of your ads, we revamped the look of our ad formats and introduced ad placements to let you promote your site to potential advertisers. The new Manage Ads feature gave you the ability to make changes to your ad units directly in your account and quickly experiment with optimizations. In addition, we launched such features as video units, AdSense for mobile content, and referrals 2.0 to bring in new revenue streams for your site. Still others like the Allowed Sites list and the recently announced Ad Review Center were inspired by your requests for more control over your ads and your account.

With our growing community of publishers around the world, we also continued our international expansion of products and online resources. AdSense for content was launched in languages such as Hebrew, Greek, and Bulgarian, while AdSense for search became available in a number of Southeast Asian languages. We added payment options such as Western Union Quick Cash in a few countries and EFT in Mexico. To help publishers connect with one another around the world, we introduced AdSense Help Forums in 9 new languages, including Polish, Arabic, and Russian.

And of course, we can’t forget to mention the exciting things that happened right here on our blog. We welcomed 6 new languages into the Inside AdSense family (Italian, Korean, Japanese, French, Turkish, and Simplified Chinese), bringing the total number of AdSense blogs to 11. All 11 blogs combined received 2.6 million pageviews from 1.7 million visits, and global Groups subscriptions to all blogs crossed the 43,000 mark.

Finally, we’d like to close with our second annual Reader’s Choice Award, which goes to the post you visited most this year: ‘Introducing video units‘. Accepting the award on behalf of the post is author Ryan Hayward, who had this to say: “In a world where Hollywood writers are striking and my favorite show, ‘The Office,’ is off-air, I hope that announcing video units helped to fill the creative void and made each of our lives just a little more entertaining. Cue the orchestra.”

Here’s to a very happy and prosperous 2008. Cheers!