AdWords Ads: What’s your location?
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Lately we’ve received some inquiries about the locations that are often displayed beneath the last line of text in AdWords ads. Here’s some helpful information that explains when we display locations, and how we determine what to display.
How’d that get there?
When you use regional targeting in your campaigns, Google users searching from your targeted areas will see the city or region name (whichever is more specific) displayed directly beneath your ad. This alerts users that your product or service may be especially relevant to them due to your proximity, and it helps you reach local users. Check out this example ad:
We show the name of the region or city based on the Internet Protocol (IP) address of the user. For example, if you target both Madrid and Barcelona, a user located in Madrid sees the word ‘Madrid.’ A user in Barcelona sees ‘Barcelona.’
How do I run ads that don’t display locations?
If you’re using regional targeting, a location will always be displayed to users searching from your targeted region. So, if you’d like to run ads without a location, try creating a similar country- and territory-targeted campaign, using region-specific keywords and ad text. This is a great way to reach other qualified users who might not be physically located in your targeted area.
Visit the Targeting by Location section of our help center to learn more about targeting your campaigns.
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