"I want to improve my AdSense performance, but I don’t know how to get
started!"

We hear you. The myriad of optimisation tools and options AdSense
offers can be a bit overwhelming. Colors, placements, channels, ad
sizes — there are more options to choose from than you can poke a
mouse cursor at! Ideally, we wish you could just click a button and
have a fully optimised webpage published to the Internet. But until
that magical day comes, we have a solution for you.

The Australian AdSense team has put together a short video that takes
the confusion out of optimising. The video goes through a step by step
guide to optimising AdSense performance – from analysing your page
type, to choosing the right ad sizes and colors, and tracking your
results. We also cover our most popular tips to increase eCPM, without
adversely affecting your community’s experience on your page.

So if it’s been a while since you’ve refreshed your AdSense ad units,
or if you’re confused on how to use channels to optimise, invest ten
minutes into the video. It’s the closest thing you’ll get to that
magic button.

You may know that the Google Website Optimizer is a great tool to help you improve the effectiveness of your website, but you might not know where to start. Or perhaps you’re in the middle of a test, but need some guidance. To provide you with the support you need, we launched the Google Website Optimizer Service Plans. These are hourly technical service plans that come in three different packages tailored to your needs:

1. One hour: This plan is designed for specific questions and quick answers. You’re allowed a maximum of one call per hour.
2. Three hours: This plan is ideal for more complex issues. It must be used within six months after the first hour of service is used, in increments of 30 minutes.
3. Eight hours: Purchase this plan and use it for an entire year. It must be used within 12 months after the first hour of service is used, in increments of 30 minutes.

Technical services include, but are not limited to:

• Experiment design
• Experiment set-up and implementation
• Report analysis
• A la carte incident consultation
• Phone and internet-chat support
• Personalized training

This is an easy and affordable way to start testing and increasing the sales, leads and sign-ups you generate from your website. You can get started today by

contacting

a participating authorized consultant. And of course, our roster of consultants is always available for more long-term consultation.

Learn more

about Google Website Optimizer.

  [READ TO END FOR A SPECIAL ONE-OFF OFFER]

You see, when things are tight you’ve gotta fight
harder for the business that is out there.

And the ONLY way to do that is to make sure that
you’re re-doubling your marketing efforts Jason.

So way back then I created a newsletter which I
called ‘Down To Business’ and I sent it out to
anyone I could find in my target market area.

This monthly newsletter reminded people that I was
still there and — over time — it won me thousands
of new customers, some of whom are still printing
with my firm 18 years later!

As a fledging business, not only did we survive
that first year, but we’ve grown every single year
since into what is now a multi-million dollar
organisation… and our secret weapon? Our newsletter!

Now I guess that you already think that publishing
a newsletter — either on or offline — is a good
idea.

But you also know that it can be a hassle to work
on the content, find articles that others will
enjoy reading and work out how to publish it.

And that’s where my How To Write A Newsletter
toolkit kicks in…

… It’s everything I know about creating a
newsletter — served up on a plate ready for you
to steal! Here http://www.howtoWRITEaNEWSLETTER.com

With this toolkit you’ll have your own newsletter
done in 20 minutes flat because I provide you with:

 * Content – quality copyright free articles
 * Templates – online and offline layouts
 * The How To Write A Newsletter manual
 * Bonus sections on how to publish on and offline
 * And much more besides

And in order to help during these tough economic
times I’m going to extend a special offer to you
right here http://www.howtoWRITEaNEWSLETTER.com

Don’t sit around trying to re-invent the marketing
wheel because I’ve already done the work for you.

And to make this simple, if you order your copy
of the world famous How To Write A Newsletter
toolkit now I’m going to through in lifetime
upgrades so you’ll continue to benefit as I upgrade
the package with even more content.

Beat the recession here:
      http://www.howtoWRITEaNEWSLETTER.com

Yours for now,
Jason Frovich

P.S. There is no magic secret to staying in
business, you just need to keep finding your
customers.  Use this tried and tested approach
and have your newsletter done in 20 minutes
http://www.howtoWRITEaNEWSLETTER.com

And please act right now, before your competition
takes advantage of what’s on offer!

If you are like most people, you have been keeping your eye on the state of the economy these days.

Jason Frovich

Imagine having your first site up, running and
Generating sales in as little as 6 hours

Just recently a 24 year old Community College
Drop out revealed his EXACT system for doing this…

Learn How you can replicate his system with this
’step-by-step’ video tutorial series…

Easy Tech Video’s

* You will learn everything neccessary
to get your first online with very little
time and effort.

* Your Technical frustration will melt
away when you are shown exactly what to do
and how to do it.

* Your Questions are technical questions
are answered on an ongoing basis
through a regularly updated members area.

Corey reveals all his tech savvy tactics
in his new "Easy Tech Video’s" monthly
Video tutorial Series.

Easy Tech Video’s

I highly Recommend you check it out.

Sincerely,

Jason Frovich

I’m often asked about what the
best or fastest way to get a website
online is….

In my opinion a great way to get
started is with a video course
called "Easy Tech Videos"..

You’ll be shown step-by-step
how to get your site up and
running for less than an evening
out at the movies.

Not to mention YOU get to dictate
the content of the site by submitting
questions.

One of my friends Corey Lewis offers
an excellent website technology
training system called "Easy Tech Videos"
where he will turn you into a super
tech master.

Easy Tech Video

You get to take advantage of a rare
oppritunity to get into his
program for less than a third of the
normal cost during the charter
membership ramp up phase.

Check out Easy Tech Video’s now at

Easy Tech Video

Hope you enjoy it!

Sincerely,

Jason Frovich

You’ll love it.

The number one question I get
asked is:

"How do I just get started online?"

Great Question! Most people have never
been taught:

How to put up a webpage

How to set up an autoresponder

How to FTP and why it is important

What to use to "edit HTML"

How to put audio on thier site

How to register a domain

How to get your website "Hosted"

and the list goes on and on…

You have 2 choices when it comes to learning the
"Tech" of the internet:

1. Go and try to figure it out for yourself…

2. Watch these dead-simple easy videos
and get started today!

>> how to put up a webpage

Sincerely,
Jason Frovich

P.S.
We are building the site out even bigger
right NOW, so you can even ask us your
personal questions when you get to the
site and have them answered by us
in our super-simple:
"how to get up and running fast easy web-tech videos!"

>> how to put up a webpage

enjoy!
–Jason Frovich

Step 1: Click HERE.

Step 2: Now click HERE.

Step 3: Do this (NO, not like that… like THIS.)

Well, thanks to Derek Gehl and his team of Internet wealth
experts, it really is that easy!

They’ve just released the MOST complete online business
start-up solution the world has ever seen. And you can take
it on a risk-free 30-day test drive for just $2.95!

(Think I’m exaggerating? You can see it for yourself at:

www.marketingtips.com/reality-101/t/879654 )

Not only does this package include the 2008 version of Derek’s
#1 best-selling course on how to build a money-making
online business…

(It’s created more six-figure-income Internet businesses
than any other resource on EARTH)

… For the first time ever, you can also get Derek’s NEW
fully-automated business creation software — which you can
use to “point and click” your way through every stage of
setting up your own, fully customized business!

**But ONLY if you’re one of the first 300 customers!**

So if you’ve been looking for an easier way to get online
fast, try out Derek’s new start-up solution for just $2.95 at:

www.marketingtips.com/reality-101/t/879654

All the best,

Jason

P.S. This is NOT a “get rich quick” scheme! Derek is the first
guy to admit that creating an online business requires work.

But Derek’s new software breaks that work down into easy steps
and gives you ALL the tools and guidance you need to finish
each one as quickly and easily as possible.

So if you want to be one of the lucky 300, take action NOW:

www.marketingtips.com/reality-101/t/879654

But despite the ability to control Google Adwords and Yahoo! Search Marketing gives you over your ads — how much you spend on them, where and when they appear, etc. — I’m constantly meeting savvy Internet marketers who are wasting tons of unnecessary money on their pay-per-click campaigns because they are either…

a) Making “okay” money from their campaigns and too lazy to do the work to make them really successful

– or –

b) They just don’t know any better!

No matter how you’re doing with YOUR pay-per-click efforts, here are 4 tips that you can start applying today to fine-tune your campaigns and boost your ROI.

Tip #1: Keywords… keywords… keywords!

Even if your business targets an extremely narrow niche market, your campaign should begin with at least 100 keywords.

I have yet to come across a niche market for which we couldn’t find that many keywords for the initial round of testing. In fact, the majority of businesses I deal with start in the range of 500-1000 keywords!

If it sounds like a huge challenge to come up with that many keywords, don’t worry.

With tools like Wordtracker and Google’s Keyword Evaluator, you don’t have to come up with the keywords on your own. All you have to do is identify a core list of keywords and then let technology do the work for you.

Now, is every single one of those keywords going to make you money? Nope! Some will bomb horribly.

But I’ll talk about how you deal with that in a second…

Tip #2: Never stop testing new ads

When you first start your pay-per-click campaigns, you should be writing at least five different ads for each keyword group.

Note: a “keyword group” is a cluster of closely related keywords that say exactly the same thing, in slightly different ways.

For example, a keyword group for a site promoting a bed and breakfast in El Paso, Texas could include:

El Paso bed and breakfast

El Paso bed and breakfasts

Bed and breakfast El Paso

Bed and breakfasts El Paso Texas     El Paso BandB

BandBs El Paso

B and Bs El Paso

B and B El Paso Texas

B and Bs El Paso Texas     El Paso bed and breakfasts

B and B El Paso

El Paso Texas bed and breakfast

Bed and breakfast El Paso Texas

… and so on.

(As you can see, the variations between each keyword phrase are very slight.)

Once you’ve written your five plus ads for your keyword group, run them all at the same time. Keep them going until you get enough impressions to determine which one is the winner — and then roll out the winning ad across the entire group.

Congratulations… you now have a winning ad!

But don’t stop now… continue to work on your ads and try to come up with one that will beat your current front runner. If you beat your winning ad, roll-out the new ad across your keyword group and then try and beat that ad.

Then keep on repeating this testing cycle indefinitely, to ensure you’re always running the best possible ad you can.

Tip #3: Design targeted landing pages for each keyword group

Nothing will turn a visitor into a customer faster than a message that tells them exactly what they want to hear. So, if I have multiple keyword groups that target different themes, each ad should be driving visitors to a landing page with salescopy that reflects the theme of a single keyword group.

For example, if different themes an El Paso bed and breakfast owner could try targeting might be:

“family friendly bed and breakfast el Paso” or “el Paso couples bed and breakfast”

The first ad could lead to a landing page that emphasized all of the great family activities available in and around the bed and breakfast, while the second one could talk about how great the same bed and breakfast is as a romantic getaway.

By testing out different themes like this, you can see which theme gets the most sales and focus more of your PPC dollars there!

Tips #4: Detailed tracking

If you want to get the most bang for every PPC buck you spend, then simply tracking the overall effectiveness of your campaigns won’t do. You need to track the effectiveness of every individual keyword if you want to crank every cent out of your PPC efforts!

Like I said in Step #1, you will be starting your campaign with hundreds of keywords. But not all of those keywords will be profitable. It’s your job to weed out the unprofitable ones right away.

There are four different keyword performance scenarios you will encounter:

   1. Keywords that aren’t driving any traffic

After you’ve tested a few different ads to confirm these keywords are ineffective, get rid of them. They’re useless. Even though they’re not costing you any money, they are cluttering up your campaign.

   2. Keywords that are driving traffic — but no sales

This is where a lot of your wasted PPC dollars go! If you find this happening to you, look at your ad and make sure your landing page relates back to the keyword.

Does the landing page meet the expectation your ad creates? If yes, then get rid of the keyword. It’s only costing you money.

   3. Keywords that are driving traffic and opt-ins — but no immediate sales

If you are a savvy marketer, chances are you have a good autoresponder sequence that builds a relationship with your subscribers and eventually converts them to sales.

If this is the case, I would keep these keywords. The ROI is not immediate, but don’t worry — it will come!

In fact, if you are trying to sell a higher-ticket product through PPC without much success, your entire marketing campaign may be more effective if it’s based around driving leads to an opt-in form or squeeze page and then working up to the sale as you establish a relationship with your subscribers.

   4. Keywords that are driving traffic and sales

Obviously these are the keywords we want to keep… but status quo is not enough!

You need to track the conversion of each individual keyword. Some will convert higher than others, which will ultimately dictate how much you can bid on those keyword and still remain profitable.

In other words, if I have a top performing keyword and I am not ranking in the top 3-4 positions, I may want to spend more to increase the position, my clickthrough ratio, and sales.

So there it is! Four strategies you can apply today. If you are already doing all of these, great!

However, if you are missing just one, there is a very good chance you are missing out on sales. And you could end up throwing good money after bad!

Happy “pay-per-clicking!”

by Michael Green

If you’re involved in an internet marketing business, then
you’ve probably already come face-to-face with your #1
enemy – “Time Wasting”.

What you need to know is that “Time Is Money”. And this
applies even more to the online world, than in regular
business.

You see, anyone can become an online entrepreneur. It
doesn’t involve start-up capital or expensive equipment to
start. A low grade PC and a net connection is all you need.

And since cash isn’t really a barrier, time-management has
become all the more critical. Your challenge for success is
simply to get more done – in less time.

So what are the greatest online time wasters and what can
you do to avoid them?

1. Retyping the same old thing time and time again.
2. Failing to manage your email effectively.
3. Getting sucked into pointless forum discussions.
4. Failing to set a goal, before you switch the computer on.

Retyping the same old thing time and time again.
————————————————

This sounds simple. But stop and think how many times you
retype the same old simple information.

Most people have cottoned on to automating their email
signature, but you can go far beyond that when it comes to
communicating words quickly.

Get yourself a clickboard or shortcut extender. This will
enable you to write much faster and prevent you from ever
having to type the same thing twice.

I use this utility http://www.howtocorp.com/typepilot, but
there are lots of other useful typing assistant utilities
available. Find a discussion on the subject on my forum:
http://www.howtocorp.com/cgi-bin/webbbs_config.pl/read/7271

Failing to manage your email effectively.
—————————————–

I know, there’s so much spam flying around, but you should
be attempting to win this war with a few weapons of your
own installed on your computer.

i. Make sure you have a working piece of anti-spam software
set up. Whilst sometimes the wrong messages will get
trapped, the best software will still remove 98% of the
emails that you don’t want. Make sure they are filtered
into a junk email file, so you can manually sift
through them afterwards and pull back any that have
been incorrectly assumed to be unwanted.

ii. Set up folders in your inbox and get yourself properly
organized. I keep a folder for SALES, another one for
FEEDBACK and others for JOINT VENTURES + many more.

Getting sucked into pointless forum discussions.
————————————————

As someone who owns the fastest growing internet marketing
forum, I can tell you the truth.

Forums can be incredible marketing resources, but they can
also crucify huge amounts of your time by sucking you into
discussions that you just don’t need to have.

So structure your time and include some forum reading and
posting – but avoid spending wasted hours in protracted
debates with people who are never going to buy from you
anyway.

Better still sign yourself up to a good weekly forum
roundup and that way you can keep yourself up-to-date, but
without checking in every minute of the day. My own ‘How To’
Forum is called TOP POSTS and you can receive it each
Thursday by sending a blank email
to mailto:topposts@howtocorp.par32.com

Failing to set a goal, before you switch the computer on.
———————————————————

It’s so easy to sit down, decide you’ll take a quick look at
some website, only to enter a mini-time warp. Three hours
later you look up and discover you’ve yet to do a thing.

The internet has an uncanny capacity to “Waste Your Time”
and you’ve got to be resolute in your desire to beat off
the temptation to click all those enticing links.

I avoid this problem by proactively thinking about what I
plan to achieve each day… before I even sit down at my PC.

Remember, by the time you’ve turned on your monitor… it’s
already too late!

To your online success!

Michael Green
Developer of the “Create & Sell Products Online” toolkit.

————————————————————
Well known internet marketer, Michael Green, has built his
name by developing 13 award-winning toolkits – sold online.
BUT… he only works a day a week on his ‘How To’ business
and other marketers are left wondering how come he has more
hours in his days. Michael has written a toolkit which
reveals all and you can emulate his success by picking up a
copy at http://www.CreateAndSELLproductsONLINE.com
————————————————————

© How To Corporation. All rights reserved.

by Michael Green

You’ve seen this for yourself. You arrive at a website and
you’re greeted with a fanfare of flashy graphics and audio.

The creator intended for you to be impressed, perhaps even
blown- away. But in reality, you’re a little annoyed not to
be able to access the information you sought quickly and
easily.

Worse is to come, as your computer suddenly insists that
you download the latest flash accessory, and that’s just
to get past the intro page…

… oh boy – you’ve had enough and with a click of your
mouse, you’re outta there!

EXPENSIVE WEBSITE – LOWSY VISITOR CONVERSION!

Let’s be honest, there’s really no point in spending a
fortune building an all singing – all dancing website, if
your real objective is to sell a product or service online.

What you need to do is work out a way of developing a
site which is so compelling that your visitor simply can’t
leave, without grabbing their credit card and giving you
their order – there and then.

CAN A WEBSITE REALLY SELL YOUR PRODUCT OR SERVICE?

You bet. Actually a well written, yet very basically
presented website can easily outsell all those flashy
expensive sites that you click-away from faster than you
can say Jack Robinson.

There are many secrets to successfully selling right of
your web page, but these 4 pointers are, I believe, the
most crucial lessons to take onboard.

1. Use one long web page, rather than multiple pages.

2. Don’t provide external hyperlinks. They just allow folks
to click away from your site.

3. Remember to ask for the order. Too many websites fall at
the last hurdle. The prospect is warmed up and then the
website writer fails to close the deal.

4. Great copy sells and it’ll be worth your time and effort
to learn how to create it!

Of course there are dozens of other great techniques to use
when building your own sales letter and you can learn all
about them in my http://www.HowToPROMOTEaProduct.com toolkit.

The key point to keep in mind is that what looks great,
doesn’t necessarily earn you money. But flashy websites
don’t get built for nothing – so the problem is that this
simple lesson can be an expensive one to learn!

————————————————————
Michael Green is the creator of 16 online products including
the popular “How To Promote A Product” toolkit. Michael will
lead you through the 24 Power Keys guaranteed to help you
promote and sell your own product, service or even business
online today.
Take a look at >>> http://www.HowToPROMOTEaProduct.com
————————————————————
© How To Corporation. All rights reserved.

By Michael Green

If you’re looking to FAIL online then really…that’s no
problem!

Rather than building an internet business that can earn you
money while you’re asleep – it is every bit as easy to idly
waste hours, days or months getting nowhere, whilst chasing
empty promises of riches “just-down-the-line”.

HOW CAN I ACHIEVE SUCH SPECTACULAR FAILURE?

That’s simple too…just follow these 3 steps:

1. Believe all the hype about money being EASY to make on
the internet.

2. Believe that you’ll achieve long-term success WITHOUT
working hard.

3. View EVERY advertised promise of easy RICHES, as if
they were gospel truth.

WHAT NEXT?

Now just sit back and wait…
and wait…
and wait…

…Because what will happen next is precisely…*NOTHING*.

THE LAWS OF BUSINESS AREN’T RE-WRITTEN BY INTERNET MARKETING

The first thing to know about selling products on the Net is
that the same old laws of business DO still apply. Time
tested basics like: hard work and determination,
entrepreneurship and original thinking, are still the
resources that create your wealth and success.

But sadly, a lot of people are being conned. It seems like
every week there’s a new *HOT* marketing program which
promises that if you simply do little more than sign
yourself up, the program will pay you generously for years
to come.

What nonsense!

Making money online requires a solid proposition, original
thinking and your work to be intelligently directed.

CAN A LOT OF MONEY BE MADE ONLINE? SURE IT CAN.

Some of us have been fortunate enough to experience an
exciting rollercoaster ride going from ZERO to HUGE success
quickly, if not quite overnight.

But most gurus have done this through creating original
products (that’s been my route) or at least through some
original thinking and market leadership.

None of us have believed in the get rich quick schemes. All
have recognized that we’d need to work smartly and probably
quite hard to get to the top of the internet marketing
industry.

FOUR TOP TIMEWASTERS TO RE-CONSIDER

1. UNLIMITED FREE VISITORS TO YOUR WEBSITE TODAY
People earn credits by visiting your website. These
services do work and you’ll get thousands of visitors. But
will the visitors actually buy at your site? Nope!

They’re at your site for the same reason that you visited
theirs, to earn them a credit. They are not interested in
your product and since their presence screws up your ability
to monitor a reliable Visitor-to-Sales ratio, you’re better
off without them.

2. CREDITS TO READ EMAIL WITH ADS
You earn credits to read emails containing ads, verify that
you’ve opened (though not read of course) the email by
clicking on a link. The service works and you’ll get your
ads sent out within emails to thousands. But no one is
really interested in your ads and you’ll have to keep
receiving and opening entirely unproductive emails. The
result is a complete waste of your VALUABLE online time.

3. POSTING TO FREE FOR ALLs (FFAs)
It’s easy to do, will create a ton of email back to you and
will generally be ignored by everyone. Don’t bother, unless
you enjoy wasting your time.

4. ANY PROGRAM WHICH MENTIONS FORCED MATRIX
Upline…Downline. These programs come and go faster than
the seasons and, unless you happen to start them, you’re
unlikely to make any money. Even if you did it would be a
temporary income, as these programs soon burn out. Spend
your time doing something which builds you an online
business future!

TIPS FOR BUILDING YOUR SUCCESSFUL ONLINE BUSINESS

1. Don’t fall for anything which is too easy to be true
(examples above).

2. Understand that the laws of business have NOT been
re-written by internet marketers – you’ve still got
to work hard and smart.

3. Maximize your online time. Don’t get sidetracked into
ANY timewasters.

4. Be original. Usually that means developing your own
products so you control both supply and distribution.

To your online marketing success!

Yours,

Michael Green
Author: “How To Create & SELL Products ONLINE”

—————————————————————–
The author, Michael Green, built his own uniquely successful
online marketing business by following the principles
outlined in the article above. Now, for the first time ever,
Michael is sharing his detailed roadmap to success in his
latest Toolkit called “How To Create And SELL Products
ONLINE”. Find out exactly how you can become a successful
online marketer today, by visiting:
http://www.CreateAndSELLproductsONLINE.com
—————————————————————–
© How To Corporation. All rights reserved.

Michael Green
Developer of the “Create & Sell Products Online” toolkit.

© How To Corporation. All rights reserved.

And the more important the task is to you, the more you’ll be motivated to overcome procrastination and launch yourself into the job.

The “ABCDE Method” is a powerful priority-setting technique you can use every single day.

This technique is so simple and effective that it can, all by itself, make you one of the most efficient and effective people in your field.

Here’s how it works…

1. Think on Paper

The power of this technique lies in its simplicity.

You start by creating a list of everything you have to do for the coming day. Be sure to “think on paper” — you’ll want to write everything down.

Once you’ve finished, place an A, B, C, D or E beside each item on your list.

An “A” task is defined as something that is very important. This is something you MUST do.

It’s a task for which there can be serious consequences if you fail to do it, like visiting a key customer or finishing a report for your boss that she needs for an upcoming board meeting.

If you have more than one “A” task, you prioritize these tasks by writing A-1, A-2, A-3, and so on in front of each item. Your A-1 task is the most important and valuable task you need to accomplish. In other words, it’s your TOP priority.

2. “Shoulds” versus “Musts”

A “B” task is defined as something you should do — but if you don’t do it, there’ll be only mild consequences.

Someone may be unhappy or inconvenienced if you don’t do a “B” task, but it’s nowhere as important as an “A” task.

(For example, returning an unimportant telephone message or reviewing your email would be a “B” task.)

You should never do a “B” task when there is an “A” task left undone.

A “C” task is defined as something that would be nice to do, but for which there are no consequences at all, whether you do it or not.

“C” tasks include phoning a friend, having coffee or lunch with a coworker, or completing some personal business during work hours. This sort of activity has no effect at all on your work life.

A “D” task is defined as something you can delegate to someone else. You should make a point of delegating everything you can, so you’re able to free up more time for the “A” tasks only you can do.

An “E” task is defined as something that you can eliminate altogether and it won’t make any real difference.

This may be a task that was important at one time but which is no longer relevant to yourself or anyone else.

Often an “E” task something you continue to do out of habit or because you enjoy it. But every minute you spend on an “E” task is time taken away from an “A” or “B” task that can make a real difference in your life.

After you have applied the “ABCDE Method” to your list, you’ll be completely organized — and ready to get your most important tasks done faster.

3. Take Action Immediately

The key to making this ABCDE Method work is to discipline yourself to start your “A-1″ task right away — and then stay at it until it is complete.

Use your willpower to get going and stay going on this one job. Don’t forget, it’s the most important single task you could possibly be doing.

Your ability to analyze your list of tasks and determine which is your “A-1″ task is the springboard to higher levels of accomplishment, as well as greater self-esteem, self-respect and personal pride.

When you develop the habit of concentrating on your “A-1″ most important activity, you’ll soon be getting more done than any two or three people around you.

4. Review: Put your learning into practice

Review you work list right now and put an A, B, C, D or E next to each task or activity.
Select your A-1 job or project and begin on it immediately. Discipline yourself to do nothing else until this one job is complete.
Practice this ABCDE Method every day and on every work or project list — before you begin working on it — for the next month. By that time, you will have developed the habit of setting and working on your highest priority tasks, and your future will be assured!

Live Examples
In no particular order:

Blogger
http://lockerbiecase.blogspot.com/
http://super-conductor.blogspot.com/

Other
http://igniteseattle.com/
http://www.loosewireblog.com/
http://mbites.com/

by Michael Green

Everyone knows that email filtering has gone into overdrive
– and for a good reason.

With so much späm flying about, it would be virtually
impossible to make use of this modern communication medium,
without a few sensible filtering systems in place.

But unfortunately, this desirable quest to end the deluge
of unwanted email has had a very nasty side-effect for Ezine
Editors and Online Marketers everywhere. Now even legitimate
email is getting caught in the filter trap.

So whereas in the past, an Ezine Editor could write what
they liked without worrying too much about style and tone,
now they'll have to have close regard for the language and
punctuation used throughout. Otherwise their Ezine simply
won't get delivered.

EVERY CLOUD HAS A SILVER LINING

With every problem comes a silver lining, and it's no
different with email filters and the CAN-SPAM legislation.

While it is certainly true that as an Ezine Editor you'll
have to work harder than ever to ensure that your email
reaches its intended recipient, the rewards for achieving
your target reader are actually higher than ever.

That's because with so many other newsletters getting
automatically deleted prior to them even reaching the
subscriber, when yours gets through, you've most likely
already worked to gain the trust of your reader.

WHAT DOES THAT MEAN IN PRACTICE?

Basically, now it's only the quality newsletters that now
get delivered and if you are able to make yours number
amongst this group, then you are virtually guaranteed a
hearing from the end reader. Let's face it, if your Ezine
was junk, then it wouldn't have even reached their inbox.

HOW TO ENSURE THAT YOUR EZINE REACHES ITS TARGET:

ASK THEM TO ADD YOU TO THIER FILTER AT SIGN-UP. This is
simple, yet surprisingly effective. During the sign-up
process for your newsletter, specifically remind your
recipient to add your email address to their filter
in order to let your Ezine through.

DOUBLE OPTIN is increasingly becoming a reliable way to
ensure that your newsletter has the credibility to reach
your recipient. Having gone through the process of
requesting that your reader confirms their registration,
make sure you remind them in the first line of each Ezine
you send them that they're receiving this following their
own double opt-in confirmation.

QUALITY, QUALITY, QUALITY. The most important step of all

is to ensure that the information that you're sending
your readers is pure quality. Avoid over-punctuation with
exclamation marks and avoid excessive use of that word
which means that something doesn't cost anything.

Writing in sensible, measured, tones will ensure that your
Ezine stands a good chance of actually being received. As
this article suggest, having been one of the 'chosen' few
to make it past the filters, you're going to stand an even
better chance of making an impact than in the old days.

Previously anyone's trashy newsletter could fill up an
inbox, but now only the best get through.

In many ways, there has therefore never been a better time
to start an Ezine than today.

————————————————————
Michael Green is an accomplished Ezine editor and recognized
internet marketing expert. His Easy Ezine Toolkit sets the
benchmark for budding Ezine Editors everywhere and you can
find his highly recommended toolkit at
http://www.EasyEzineToolkit.com
————————————————————

Have a awesome day!

by Michael Green

Maybe it shouldn't come as a big surprise, but most people out there don't actually know what we mean when we casually utter the word 'EZine'.

So let's cut to the chase….An EZine is in fact an Electronically delivered Newsletter. And that means that it is usually delivered by Email.

Phew! That was sure simple!

But if understanding EZines is straightforward enough, then appreciating the origin of the word EZine is anything but a piece of cake!

SO WHERE WAS THE TERM 'EZINE' BORN?

Well the most popular school of thought is that 'EZine' is in fact short for the words 'Electronic' and 'magaZINE'. Put them together and you get 'EZine'.

Yet although this has become the almost universally accepted explanation, it probably ISN'T actually true!

For one thing we've just explained that an EZine is an Electronic Newsletter, NOT an Electronic Magazine. And of course the 'Z' that comes from the word 'magaZine, doesn't even exist in the word 'NEWSLETTER'.

So the reality is that there must have been another explanation for the creation of this new word in our dictionary. Here's a rival theory:

WAY BACK IN TIME CAME THE HUMBLE 'FANZINE':

A fanzine was a publication with a small number of subscribers – (perhaps from 5 – 1,000). Fanzines were targeted publications geared towards specific interests like: SciFi, Fantasy and Football clubs. They were frequently run by committed supporters and the small-time, close knit style of the fans would often contribute to a cult like status for their printed publications.

Those printed publications were called 'FanZines', but were frequently referred to as 'Zines' instead.

MOST EZINES ARE BASED AROUND SPECIFIC INTEREST GROUPS

Back to the modern day and most EZines are based around specific interest groups, just like the Zines once were.

Adding an 'E' on the beginning brings us to the word EZine and this offers us a much more logical explanation for the creation of this new word in the English language.

EZINES ARE MORE ABOUT PROFIT THAN FANZINES EVER WERE

The proliferation in the number of EZines has been dramatic. My best estimate, based on researching and counting directories of EZines, is that there are now in excess of 500,000 different EZine titles out there.

And the reason for the variety of EZines is blindingly obvious: "It's inexpensive to become an EZine editor and publisher".

Having said that it's cheap to get into the market of publishing EZines, most people underestimate the immense amount of effort involved in publishing on a weekly, monthly or on occasion daily basis. EZines can be hard work to produce at high quality – all the time.

And my research has revealed that the purpose of EZines has shifted too.

Whereas EZines were originally published in the FanZine tradition (enthusiasts writing about a subject they love), nowadays most EZines are published for PROFIT.

SAVVY EDITORS KNOW THERE'S MONEY TO BE MADE

You see people have realized that an Opt-In EZine publication can not only pay for itself, but it can also generate very significant levels of income for their owners through the promotion of online products and services in particular. Savvy editors know that their personal endorsement for a third-party product can net a rich return from a loyal EZine readership.

So whilst the origin of the word EZine may still be shrouded in mystery, the current day purpose of many EZines isn't. And the best EZines of all provide rich content to their readership and a welcome source of income to their owners.

Good luck with your own Ezine,

Michael Green

Ezine & Newsletter Expert.
© How To Corporation. All rights reserved.

———————————————————
The writer, Michael Green, is an acknowledged expert in
Newsletter and Ezine publishing. He has created a toolkit
to assist budding EZine editors to develop their own
money-making Newsletters. Michael's "Easy Ezine Toolkit"
provides step-by-step guidance for establishing your own
successful EZine and shows you how to turn it into a
money-making venture. To create your own great Ezine now
click here ===> http://www.EasyEzineToolkit.com
==========================================================

by Michael Green

So what’s all this fuss we keep hearing about "Opt-In" email
then?

Well to put it simply, unlike "Junk or Spam" email, "Opt-In"
means you’ve explicitly received the recipient’s permission to
send them your message. In other words your readers have
specifically signed themselves up to your publication, and the
difference can be like dynamite!

SINGLE AND DOUBLE "OPT-IN"

You may have come across these terms. So let’s clear them up once and for all.

Single "Opt-In" means that you invited someone to join your list, they provided their email address and opted themselves in to receiving your mailings.

Double "Opt-In" means that the same thing happened, and they
signed themselves up to your list, but then – just to make sure
they really meant it – they had to confirm their subscription by
clicking *Reply* to a confirmation email you sent them or by
clicking a web link to confirm their subscription.

SO WHICH IS BETTER? SINGLE OR DOUBLE "OPT-IN"

Well a Double "Opt-In" subscriber list is considered to be made
up of higher quality prospects.

Why?

Because by emailing the contact to ask if they definitely want
to receive your Ezine, you’re performing three important tasks:

DOUBLE "OPT-IN"

  *1* You’re testing their commitment to receiving your
information at all. If they can’t be bothered to confirm the
subscription, then maybe they didn't want the information in
the first place!

  *2* You are removing the element of doubt that someone else may have deliberately or inadvertently used their email address
to sign up with. Double "Opting-In" means that everything is
nicely confirmed.

  *3* You’re removing any possibility (well almost any) of that
prospect complaining to your Internet Service Provider (ISP)
in the future. Or even if they did you’d have evidence that
they really had consented.

So Double "Opt-In" is a nice idea in theory, but sometimes it won't be all that practical.

SINGLE "OPT-IN"

One of the techniques frequently used to gather email addresses
is a Pop-Up box that you might place on your website. This will
invite the person browsing to enter their first name (so you can
personalize your message to them) and their email address. This
is usually done in return for a mini-series of tips and hints or
some kind of free report, frequently followed up by further Ezine Newsletter issues.

Under these circumstances, most marketers would agree that it
would get a little cumbersome to be asking people to reconfirm
their subscription over-again. After all, the average prospect
browsing wants to do things quickly, without being bothered by
additional email messages.

So there’s a balance to be struck between the advantages of
Double "Opt-In" and the speed and efficiency of Single "Opt-In".

Either way at least you will have explicitly received permission
to be marketing to your list, and this will put you miles ahead
of the brain-dead spammers!

AND SPAM EMAIL IS REALLY DEAD!

Let me save you some trouble. If you were ever tempted by an
offer of: "60 million email addresses on one CD for just $49" or
something similar….FORGET IT.

Here’s precisely what will happen to you if you get tempted to
send spam email:

 *1* You’ll upset virtually everyone you send your email to and
most likely won’t make any sales.

 *2* You’ll be the subject of some pretty vicious reprisals.
Nowadays this probably includes some very disgruntled
individual deliberately sending you a virus.

 *3* You’ll find yourself excommunicated from your Internet
Service Provider and searching for a new host.

Oh, and if that doesn’t all sound bad enough, you will have
instantly established yourself with a very unenviable reputation. Your brief online business career will be over.

"OPT-IN" IS HARDER WORK

I often hear people grumble that "Opt-In" is terribly hard work.
And I can’t deny that it takes more time and effort than buying
a CD off-the-shelf with a million ‘unwilling’ recipients.

But done properly, a list of receptive "Opt-In" subscribers will
pay you back time and time again. In short – done right – the
effort will be well worth the return.

So don’t be tempted by "spam" short-cuts, do it properly and
build yourself a good "Opt-In" mailing list.

================================================================
The author, Ezine Guru Michael Green, has developed a toolkit
specifically for people looking to build themselves a successful
online businesses, based around the principles of "Opt-In"
marketing. He shows you how to easily attract subscribers
who will form the foundation of a very healthy and profitable online business. Pick up your copy now:
Click here now ===> http://www.EasyEzineToolkit.com
================================================================

by Michael Green

For many people Newsletter or Ezine creation is shrouded in
absolute mystery.

How do I know?

Well listen to this story…

The other day I was contacted by a lady who wanted to know
which authority she had to apply to in order to obtain her
Newsletter Editor's License.

Wait a minute….did you say "NEWSLETTER EDITOR'S LICENSE"?

Yep – that's right – I was being asked where the average Joe
should go to apply to be given the right to publish their
own Newsletter (or Ezine for that matter).

Oh…and also…how much would it cost them?

Hmm…now before you roll about the floor laughing, just
think about this for a moment.

While most people do realize that you don't actually require
a license to write whatever the heck you like – I've
gotta tell you – that's NOT the first time I've been asked
that exact same question.

Now in my view, if you're asked the same question by more
than one person within a short period of time, then there's
probably an army of others who think the same thing, but
just haven't plucked up the courage to ask the question!

Now obviously the answer is that you DON'T require a license
to publish your own Ezine or Newsletter – at least not in
the free world.

…But the question is a revealing one, as it points to the
fact that a lot of people out there are still confused about
how to become a successful Newsletter editor.

So now, based on actual questions asked by the public, I've
compiled my TOP EIGHT questions asked about newsletters.

And here goes…

Q. SHOULD I PUBLISH ON OR OFFLINE?

A. Only you can answer this question. Broadly speaking an
online Ezine – delivered by email or via your website -
has a big cost advantage of being near free to produce.
But an offline printed newsletter has greater impact.

Q. WHERE DO I ACTUALLY START WHEN CREATING MY NEWSLETTER?

A. Start by sitting down and creating an outline plan for
your new newsletter. How many articles and features will
you require for example? Then sketch out a rough format
before you do anything else.

Q. SHOULD MY EZINE BE IN PLAIN TEXT?

A. Conventionally Ezine publishing has been done in plain
text, but increasingly many people's email systems can
read HTML. There are many considerations and you might
want to ask about your specific newsletter on a helpful
forum like my http://www.howtocorp.com/forum where
other more experienced newsletter editors will be able
to provide you with personalized advice for your
situation.

Q. SHOULD MY NEWSLETTER BE PRINTED IN COLOR?

A. If you're printing your newsletter, then your biggest
choice will be the use of "color", "black & white", or
what's known as "spot color" printing. This is largely a
cost consideration, but don't forget how important design
can be to creating the right impression. I've seen lots
of EXCELLENT black and white printed newsletters!

Q. HOW WILL I FIND READERS FOR MY NEWSLETTER?

A. That's partly dependent on your subject matter of course,
but if you're trying to attract readers via the web, then
there are a whole host of tactics that you should employ.
Subscriber buttons, popups and exitpops are just some of
them, but all the most sought after newsletters actually
offer a gift to new subscribers too. This can be a free
report or something else of value.

Q. SHOULD I ACCEPT ADVERTISING FROM DAY ONE?

A. Advertisers are usually looking for a good subscriber
base, before they'll pay you to advertise in your Ezine.
So concentrate on getting the basics right before you
consider opening up advertising space. Remember to put
your reader first at all times.

Q. CAN I RECOMMEND ITEMS THAT I'M AFFILIATED TO?

A. Yes. But don't do this unless you really are in LOVE with
the product you are recommending. Check it out for
yourself first and be faithful to the needs of your
readership, by only recommending relevant items.

Q. WILL I NEED A LICENSE TO PUBLISH MY NEWSLETTER OR EZINE?

A. Absolutely not in most parts of the world. It's good old
free speech and you can write what you like!

Best withes with your own Newsletter or Ezine,

Michael Green

© Michael Green – How To Corp – All Rights Reserved

Michael Green is known as THE newsletter guru. He's created
two toolkits to help YOU create your own newsletter or Ezine
http://www.howtoWRITEaNEWSLETTER.com and…
http://www.EasyEzineToolkit.com
If you'd like to know which toolkit is right for you, then
send a blank email to mailto:difference@howtocorp.par32.com
————————————————————

By Michael Green

Every successful Ezine editor knows one thing that all
failing editors have yet to learn…

"If you’re going to make ‘real’ money from your Ezine
newsletter, by earning cash every time you hit the ‘Send’
key to dispatch your latest edition; then first you need to
gain the undying trust and devotion of your list of
subscribers…in fact, you’ve got to ‘Bond like Super-Glue'
to each and every one of your readers!"

SOLD OUT!

But where does the average Ezine owner get their hands on
that kind of ‘Subscriber Bonding-Substance?’

The answer is that an Ezine editor has to make their own
glue and it takes a little time, perseverance and effort!

You see people buy products once trust has been developed
(not before) and too many list owners make the basic mistake
of trying to put the kart before the horse. They attempt to
‘hard-sell’ products that they are affiliated to, right from
issue number #1 of their Ezine. But unfortunately – they
fail to realize that trust has yet to be built-up between
the newsletter and its readers. And that is fatal!

GETTING IN CLOSER

Nobody wants to be hard-sold to by a virtual or complete
stranger, and that’s in the real offline world. You can
multiply that old maxim by a hundred in the scam-rich
online environment.

Now Ezine list owners who forget that they promised their
readership quality, useful and informative information -
when they first signed up – are then the exact same people
who are most surprised when they discover that they’re not
making a decent return from their online efforts.

SHOCKED BY HIS OWN FAILURE

Recently an Ezine owner contacted me anxious to discover why
his own Ezine (with a 5,000 subscriber base) was failing to
make profits.

I asked to see a copy and when I did, the answer was
shockingly obvious…

1. There was no original content of benefit to the reader.
2. EVERY link was an affiliate program he was signed up to.
3. The editor made no attempt to befriend the reader.
4. No sense of which angle the Ezine was coming from.
5. There was nothing to indicate who it was aimed at either.

The answer to why this list owner was disappointed by his
Ezine income was all too obvious…

He had failed to ‘bond’ with his readership. In fact, he had
forgotten to apply any glue at all!

So how do you insert glue between you and your subscribers?

It’s easy — follow these 4 SUPER-GLUE STEPS:

1. GIVE THEM QUALITY CONTENT
You have to make certain that there are benefits to the
reader in subscribing and this means bringing them fresh
interesting articles and perspectives on the subject that
your Ezine tackles.

2. BE CLEAR WHERE YOU ARE COMING FROM
If you told new subscribers your Ezine was about how to
"better work from home", then at least roughly stick to your
subject matter. If you don’t your Ezine will become
completely defocused, confusing your reader.

3. BE CERTAIN YOUR READER KNOWS ABOUT YOU
Your task is to build trust. The only way we come to trust
each other is to get to know one another first. So you’ve
got to be bringing your reader up to speed about yourself
as editor. Your likes, dislikes and views are all important.
Don’t hide them.

4. PROMISE AN ONGOING RELATIONSHIP
The glue dries stronger, if your readers believe that you
will
still be around next week, month or year. You can’t develop
a powerful relationship with your reader if they believe
that you are a fly-by-night newsletter editor.

Do all this and guess what?

The next time you happen to mention the latest, greatest,
hottest new product on the block and then proceed to give it
your personal seal of approval, your readers will follow you
to purchase that item – as if they were actually stuck to
you.

That will be because you’ve taken the time to ‘Bond Like
Super-Glue' With Your Subscribers before trying to sell them
anything that moves.

Good luck with your Ezine,

Michael Green
Ezine Guru.
 

© How To Corporation. All rights reserved.

————————————————————
The author, Michael Green, is an accomplished Ezine editor
and well-known newsletter guru. He has recently launched an
Easy Ezine Toolkit which can provide you with a whole host
of invaluable 'insider' secrets on generating income and
profits from your own Ezine.
Pick up your copy today at http://www.EasyEzineToolkit.com
————————————————————

by Michael Green

It's a simple truth…

Some newsletters seem to attract readers like bees to honey -
whilst others seem to struggle to find a marketplace of
accepting and interested subscribers. But why?

What's the big difference between success and failure when it
comes to publishing your own newsletter? And what should you aim
to do, if your goal is to build an army of loyal subscribers?

For the first time ever, acknowledged newsletter expert, Michael
Green, reveals his top five hints for creating your own winning
newsletter or Ezine publication.

===========
#1. CONTENT
===========

If you edit a newsletter and think you can muddle through without
top quality content, then think again!

Let's look at it this way. With so many newsletter titles out
there today – especially on the web – the choice for readers is
almost endless.

Your audience is more subtly aware of the quality of your
editorial, articles and content, than you may think.

So don't skimp when it comes to finding top quality contributions
for your publication. It should be obvious, but great content
matters, perhaps more than ever before.

=========
#2. STYLE
=========

Great newsletters all have one thing in common. They display
style and personality.

Wait a minute…can a newsletter really have a personality?

You bet. In fact, it must have a personality, or it's simply
doomed to fail!

Your readers *really* need to appreciate what your publication
is all about. Which perspective are you approaching your subject
from? Are you light-hearted or serious? Do you display the
traits that can foster trust from your readership?

Don't leave your readers in any doubt about your market position.

Display style and personality in every issue and be sure to
allow your readers to share in your spirit.

=============
#3. FREQUENCY
=============

A big difference between newsletters that get read, and those
that get trashed, is that the good ones are nearly always
published to a regular schedule which is advertised in advance
and understood by their readerships.

So determine a publishing schedule, let it be known, and rigidly
stick to it.

If you want others to take your newsletter or Ezine seriously,
then you need to work your way into your readerships routine.

A regular publishing timetable helps you to achieve this goal
and so "frequency" is an important feature in achieving success
for your newsletter.

But remember, frequency doesn't mean that you have to commit to
publishing every day or every week. It just means that you need
to set a schedule that is fully predictable for your readers.
That could just as easily be quarterly.

===============
#4. CREDIBILITY
===============

Stop and think about any newsletter that you personally happen
to read on a regular basis. Now ask yourself: "What is it that
really makes me read this newsletter?"

The answer is invariably that you believe what's written in it.

That's right. Newsletters that you like, all have a high
"credibility factor".

So be cautious about just allowing anyone to be a guest article
author. Check 'em out first, be comfortable that the knowledge
that they are imparting is really first-class.

One bad article published in YOUR newsletter or Ezine could
destroy YOUR credibility with a reader forever. So thoroughly
vet everything you publish.

=============
#5. INTEGRITY
=============

Perhaps the most important factor in establishing your newsletter
as a trusted source, is your ability to create real integrity for
your publication.

What does this mean?

Well you've probably read newsletters, particularly those on the
web, which forever seem to be pushing some new resource right in
your face. And you know straightaway that there's obviously
something in this for the editor.

Actually, they're probably pushing an affiliate program or some
kind of joint-venture.

Nothing wrong with that of course. But try to avoid turning your
entire newsletter or Ezine into one long relentless advertising
pitch.

I've read a lot of newsletters that start out well for a couple
of issues, but then descend into one long sales spiel by the
third edition.

So follow the FIVE GOLDEN RULES of newsletter success and you'll
soon turn your own publication into a newsletter that gets READ,
not one of the many that gets instantly TRASHED upon arrival.

Good luck with your newsletter or Ezine.

Michael Green
Newsletter expert and toolkit publisher.

© Michael Green – How To Corp – All Rights Reserved

—————————————————————–
Michael Green has created an award-winning toolkit for budding
newsletter editors everywhere. His "How To Write A Newsletter"
toolkit is crammed full of copyright free articles, newsletter
templates and a complete "How To" editors manual. Check it out
right now at ==> http://www.howtoWRITEaNEWSLETTER.com
—————————————————————–

by Michael Green

If you edit your own newsletter then this piece of advice
could be the most important you'll ever receive…

"Aim to turn your newsletter into your reader's very own
new best friend!"

Why you may ask? Let me explain…

FRIENDS SEEK HELP FROM FRIENDS

Let's imagine that your air-conditioning unit has just
broken down and you're without a contract to get it fixed.
Who do you turn to?

ANSWER: Maybe the Yellow Pages, but just as likely you'll
seek a recommendation from a friend and get the name of a
company who can fix the problem.

In fact the same scenario applies with just about everything
else in life; from finding a new dentist to helping you
source a piece of software or finding marketing solutions
online.

No matter what, our natural inclination is always to turn to
someone we know AND trust for help and a recommendation.

YOUR NEWSLETTER'S PURPOSE IS ALWAYS TO PROMOTE!

Now although I don't know the subject or title of your own
newsletter publication, I do already know that you write it
with the specific purpose in mind – *PROMOTING SOMETHING*.

Maybe it is a product, a service or even a person. Perhaps
your newsletter promotes other people's products, based on
your own recommendations to your readership.

My point is that no matter what your newsletter's stated
purpose is, you are in fact producing it to endorse and sell
something!

We've already proved that when requirements arise everyone
turns to a friend to get a recommended supplier to solve the
problem. But what we haven't said is that the reason that
people do this is entirely because of the psychology of
trust.

YOUR FRIEND CHUCK DOESN'T REALLY KNOW THE BEST PLUMBER

Look, when you have a water leak to fix, the brutal reality
is that your best friend chuck doesn't necessarily know the
best plumber in town…

But you are willing to sacrifice getting the best of the
best in return for removing the possible risk of ending up
with the very worst plumber in town. After all, you know
with some certainty that the plumber Chuck recommends is
going to be pretty good at least.

He must be, your best friend made the recommendation! That
means he's probably used the plumber before himself. This
isn't just a name plucked out of the air, or from an
anonymous Yellow Pages ad, this is from your friend who you
already know and trust. He wouldn't recommend just anyone.

BUT YOUR NEWSLETTER CAN ALSO BE YOUR READER'S BEST FRIEND

When the need actually arises, not everyone has a friend
like Chuck on standby to recommend the best company, product
or service to solve the particular problem.

And this is where your newsletter can fill the gap.

If you've done your job, you will have built up confidence
and a rapport with your newsletter subscribers. The trick
is to build trust so that when the need arises, your readers
turn to you for the solution to their problems.

Through the pages of your newsletter or Ezine, they will
seek answers and you will be ready to provide them, making
healthy profits by selling the products and services
required either directly or as an affiliate along the way.

CHECKLIST TO HELP BUILD TRUST WITH YOUR SUBSCRIBERS

1. Never recommend a product or service that you don't have
full confidence in yourself.

2. Ideally test products or services before advising anyone
else to purchase them.

3. Your readership is more perceptive than you think. A
truly heartfelt recommendation will show through in your
newsletter copy.

4. Remember that your reputation is ALWAYS on the line.
Don't make half hearted recommendations.

5. Be absolutely honest about the products that you advise
your readers to buy.

6. Don't be afraid to point out some minor negatives with
a product you recommend. Your subscribers will appreciate
your candidness.

7. Avoid constant and blatant over-promotion, it turns
people off. Your readers may not have bothered to
unsubscribe – but they may have just given up reading your
newsletter without bothering to remove themselves from your
list?

8. Get closer to your readers by offering doses of free
advice. Never let them feel that you are always after their
credit card.

Good luck befriending your subscribers,

Michael Green
© How To Corporation. All rights reserved.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The author Michael Green has developed a TOOLKIT for
Newsletter Editors called "How To Write A Newsletter".
Included are hundreds of Copyright Free Articles, DTP
Templates a How-To eBook and lots more. A must for all
Newsletter Editors!
Check out ===> http://www.howtowriteanewsletter.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

By Michael Green
 

Suddenly there are hundreds-of-thousands of newsletter editors
out there, publishing a ton of exciting new Titles each month.

Maybe you’re editor-in-chief of one of these new publications

The newsletter explosion has come about because of a
combination of two main factors:

1. Easy-to-use DTP software and short-run Digital Print has meant that printed newsletters are now viable even for small or tiny audiences.

2. Most significantly, the advent of the EZine (Electronic
MagaZINE sent by email) has brought the cost of producing a
newsletter down to virtually ZERO.

SO HOW ARE THESE NEW NEWSLETTERS PERFORMING?
The answer is disappointingly badly!

You see most newsletter editors know a great deal about their
specialist subject and are probably able to write fluently
about fishing, DIY, computers, their Church group or whatever
subject their newsletter directly covers.

But does this make their newsletter a good read?

The answer is definitely – NO.

SUCCESSFUL NEWSLETTERS REQUIRE SOME EXTERNAL CONTENT
The trouble with most newsletters is that they “overkill” on
such a narrow subject range, that even the most dedicated
reader will eventually switch-off.

On the other hand, what all successful newsletters have in
common is a degree of varied content. Now this
“off-the-main-subject” content can be related to the actual
newsletter purpose, but it doesn’t necessarily have to be.

Think about this….

A TV Channel entirely devoted to covering one subject
(Bloomberg covers just financial news for example) would
still have a spot for the weather.

The lesson is clear you need to add good external interest
and content to your newsletter to keep your readership truly
enthralled.

BUT WHAT ADDITIONAL CONTENT SHOULD YOU ADD?
There are numerous articles or “fillers” that you could add
to your newsletter. But here are some tried and tested
examples that will always energize your publication.

– Add Something Light-Hearted. Make your readers smile.

People won’t forget that they were entertained by something
they read in your publication and it will increase the
chances of them continuing to subscribe in the future.

– Top 10 Lists. Or Top 20, 30, 40….
Everyone loves a countdown list of the hottest, longest,
tallest, fastest, and so on. This will always make for a
good and interesting space filler.

– Keep It Personal. Humans are interested in other humans.
With the big drive towards everything in life coming from
faceless global corporate organizations, you can reawaken
genuine interest by ensuring that your readership knows a
thing or two about you personally as the editor.
Remember: Humans love human interest stories. Period!

– Votes and Polls. Let the people speak.
Everyone loves to know what everybody else thinks. Help
them discover by publishing the results of opinion polls
or votes into all manner of subjects. A guaranteed good
read for your subscribers.

YOUR GOAL SHOULD BE TO DRAW IN NEW READERS
By publishing a newsletter with a more balanced mix of
articles you’ll achieve two important aims:

First, you’ll better entertain your existing readers.
They’ll look forward to publication date and be glued to
your newsletter for the future.

Second, you’ll encourage new subscribers by making your
subject more accessible to a wider audience. In fact,
the more specialist your subject, the more this is true.
If your newsletter focuses 100% on your primary subject
and covers nothing else, then you are unlikely to help
draw new people into your fold.

Good luck,
Michael Green

© How To Corporation. All rights reserved.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The author Michael Green has developed a TOOLKIT for
Newsletter Editors called "How To Write A Newsletter".
Included are hundreds of Copyright Free Articles, DTP
Templates a How-To eBook and lots more. A must for all
Newsletter Editors!
Check out ===> http://www.howtowriteanewsletter.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~-

By Michael Green

Newsletters have become an increasingly popular way to
communicate and it isn’t hard to see why.

© How To Corporation. All rights reserved.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The author Michael Green has developed a TOOLKIT called
"How To Write A Newsletter". It comes complete with
hundreds of Copyright Free Articles, DTP Templates a How To
Manual and lots more. A must for all Newsletter Editors!
Check out ===> http://www.howtowriteanewsletter.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

By Michael Green

Newsletters are becoming ever more popular. Not surprising
– since all editors know that they are a tried and tested
method for both disseminating information and subtly (and
quite frequently blatantly) promoting any product or
service. In short, newsletters work for their owners.

IT’S A CROWDED WORLD OUT THERE.
But the Internet and Email (as well as lower print
production costs) have meant that the number of newsletter
Titles is growing at breakneck speed!

And with new Titles being published by the hour – covering
just about every subject under the sun – the market is
getting pretty jam-packed out there.

So how are you going to ensure that your newsletter doesn’t
get crowded-out? How will you guarantee that your
publication gains and develops a truly loyal readership,
when they could so easily be distracted by your
competitors’ newsletter offerings?

The answer?

YOU’VE GOT TO GIVE YOUR PUBLICATION A TON OF
"NEWSLETTER PERSONALITY".

Or to put it more accurately, you actually need to allow
your own personality the space to shine through and
dominate your written publication.

You see, when somebody meets you face-to-face they are
quickly presented with (and pick up on) your personality
traits and this makes you instantly memorable. Even when
you have a conversation on the phone, you naturally give
over a whole range of characteristics that mean that
you’ll likely be remembered in the future.

But once you’re in writing, particularly if it’s in the
form of a plain text email, then you’ve got to fight
harder to have your personality shine through.

And the stakes couldn’t be higher. If you fail to
impress your readers, then they will quickly forget all
about you and move onto your competition. But the *best*
way to distinguish yourself is to let your personality
leap at the reader, right off the page or screen!

Now many newsletter editors face a problem that they are
more accustomed to writing somber business documents
than publishing a lively and memorable read.

HERE IS A TIP TO HELP YOU GET YOUR
"NEWSLETTER PERSONALITY" RIGHT OUT THERE.

Think about your favorite newspaper. Maybe it’s the New
York Times, USA Today or some local paper that you buy
weekly. Somewhere in that paper there will be a
columnist that you probably turn to and read week-in
week-out. Why? Because you feel you know the
characteristics of the writer. You understand where
they’re coming from, on a whole range of issues. You
either empathize with their views or read the column
because it makes you angry and you enjoy the controversy.

No matter. What that journalist has achieved is to make
their own personality leap from the paper. And you need
to emulate precisely that approach in your entire
newsletter!

HOW TO HAVE COMPLETE STRANGERS FEEL THEY KNOW YOU.

If you don’t do it already, start telling your readership
a little bit about yourself. People like to feel they
know you and understand where you’re coming from. Here
are some handy pointers. Just pull out and use the ones
that best apply for your own newsletter readership.

- ENSURE THAT YOUR READERS KNOW WHERE YOU ARE FROM.
People automatically start to think they know you and
build a picture just from a place name, State or Country.
You may not have been there for years, but it’ll start to
build an image picture in your readers’ minds!

- ESTABLISH WHETHER YOU ARE STRAIGHT-LACED OR A
BIT OF A JOKER.
Humor can work wonders, but if you’re not a natural funny
man (or woman) then don’t try and fake it.
Just beyourself.

- BE FORTHRIGHT ABOUT YOUR VIEWS.
Don’t sit on the fence worrying about whether your
readership will agree or not. Establish where you are
coming from straight-away and celebrate the fact. Either
your readers will agree or if they disagree, it will
create some interest and soon you’ll get readers letters,
etc…you get the idea.

Whether you’re new to the newsletter editing game or
already established, remember that your readers have a
choice. If your publication comes across as faceless and
lacking in personality, the chances are your readers will
jump ship, right across to the nearest competition.

Good luck,
Michael Green

© How To Corporation. All rights reserved.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The author Michael Green has developed a TOOLKIT for
Newsletter Editors called "How To Write A Newsletter".
The Toolkit comes packed with hundreds of excellent ways
to enhance your newsletter publication.
But there's more! Michael provides the would be newsletter
editor with Copyright Free Articles, DTP Templates and
a much more. A absolute must for all Newsletter Editors!
Check out ===> http://www.howtowriteanewsletter.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~-

Check it out here: The Official Get Rich Guide to Information Marketing: Build a Million-Dollar Business in 12 Months (Paperback)

Amazon.com just started shipping out the books this week and it
immediately jumped high on the sales charts. Finally, there is a
comprehensive resource on the info-marketing business in a book form.
This book includes 30 profiles of successful info-marketers as well as a
9 step formula anyone can follow to create a successful business.

This book profiles 30 ordinary people from all over the world who built
their own highly profitable info-marketing businesses. They simply
learned the information that is valuable to others, and then made
millions of dollars by packaging and selling that knowledge to eager
clients.

The book, the Official Get Rich Guide to Information Marketing by Dan
Kennedy, Bill Glazer and Robert Skrob, features not only profiles of
successful info-marketers, but also a nine-step formula anyone can
follow to build a lucrative business selling newsletters, manuals, audio
programs and other in-demand products and services based on the
information they know.

Grab a copy of the book here: Dan Kennedy

“Info-marketing is unique because it integrates several business
disciplines, such as feature speaking, seminars, coaching, consulting,
newsletter and info-product self-publishing, to name just a few,” says
the book’s co-author, Robert Skrob, President of the Tallahassee, FL-
based Information Marketing Association.

“Info-marketers maximize sales by creating successful online and offline
marketing programs. The book reveals the process for creating winning
information products, and shows how others have taken that knowledge and
applied it within their own unique situations.”

The authors made “an exhaustive study of hundreds of people” who were
financially struggling, but went on to generate six-figure incomes with
information marketing, Skrob says. “The 30 profiles featured in the book
are illustrative examples of these ‘rags-to-riches’ stories.”
Grab a copy of the book here: Dan Kennedy Book

Google Trends
Have you tried Google Trends yet? As an advertiser, you can use Google Trends to look at the search volume for different keyword ideas. Perhaps a new medical procedure was introduced to your field — you can use Google Trends to figure out how users are searching for it. On the same page, you can also read the latest articles related to your industry so you can keep up to date on all the important, well, trends. Simply enter any search query or compare two or more queries and Google Trends will return a graph of search volume and related articles. Google Trends statistics are updated daily and you can look at specific periods dating back to 2004. You can read more about how Google Trends works here.

Search Query Reports
The Search Query Report shows performance data for the search queries that triggered your ads that received clicks. Since this report includes search queries and their corresponding performance data, you can use this report to fine-tune existing keyword lists. Specifically, you can use this report to identify both new keywords and negative keywords that you'd like to add to your account to better control when you would like your ad to appear. You might also want to enter these terms in the Keyword Tool and see if users are searching for other similar terms. You can find a step-by-step guide on how to run a Search Query Performance report here.

Forums and Wikipedia
Discussion forums related to your industry and online information sources like Wikipedia are other ways to learn how the general public perceives your product or service. Browsing different discussion forums is a great way to keep track of all the buzz related to your industry. If there are misconceptions about your industry, you can use this information to your advantage. Say you work in healthcare, and you realize that many are concerned about a new treatment option — you can then try to address these concerns in your campaigns.

Google Search
Last but not least, use Google search to your advantage. Perform Google searches to see what the most relevant results are for both natural and sponsored search results. You can check out the sponsored results to see what other people are advertising and use natural search results to find sites you can browse for new ideas. Looking at these results can also help you brainstorm new negative keyword ideas so that you can better target your audience.

I wanted to take a few minutes and tell you about a new software product Keyword Elite that's, literally, tripling
and even quadrupling thousands of Google Adwords and Adsense User's monthly earnings.

Keyword Elite allows you to plug in a root keyword and it will immediately generate thousands of highly profitable Adsense keywords. Heck, it'll even create Adsense optimized web pages for you… but that's really a side benefit of the program.

You can also monitor your Adwords competition to see which keywords are actually making them
the most earnings each month… Then, you can steal their keywords and use them as your own!

Keyword Elite even allows you to create your own Adwords ads and them upload them to your Google Adwords account, without even logging into your account.

Anyway, I won't go into all of what the software can do in this email, but you can visit the URL below to watch several demo videos that the creator of the software has made.

If the videos and testimonials at the website don't get you excited, I don't know what will.
I'm excited just writing this email

Anyway, visit below to have a look at the demo
videos. Enjoy!

Keyword Elite

All the best,
Jason Frovich

PS

Download your FREE copy of Adsense Arbitrage. This eBook could be sold for upwards of $97. It's THAT good! Click here to download your FREE copy now…

Download your FREE copy of Google Adwords Made Easy. Click here to download your FREE copy now…

By now I'm sure you've heard about Brad Callen's new keyword research and keyword generation tool, Keyword Elite.

But if not, I wanted to tell you briefly about some of the new features that Brads added to the latest update to Keyword Elite.

As if the software wasn't already extremely powerful, Brad just keeps adding more requested features to it. Anyway, here are a few ways it the software can help you:

- It will easily generate keyword lists of over 10,000+ keywords in a few short minutes

- It allows you to find extremely profitable, high paying Adsense keywords

- It helps you analyze your PPC (pay per click) competition to find exactly which keywords are making them the most money, as well as which ones are losing them money

- Get a glance at how competitive a market is in terms of organic search engine listings,
as well as PPC listings

- Plus way more than I can list here…

Brad's got a few demo videos at the website to show you exactly what the softare can do for you, so I highly suggest that you take a few minutes from whatever you're doing right now, and go watch the videos.

I personally guarantee you've NEVER seen anything quite like this software.

You can go view the videos here:
Keyword Elite

All the best,

Jason Frovich

PS

Download your FREE copy of Adsense Arbitrage. This eBook could be sold for upwards of $97. It's THAT good! Click here to download your FREE copy now…

Download your FREE copy of Google Adwords Made Easy. Click here to download your FREE copy now…

If you’re thinking about starting an online business, you should base that business on your own personal skills or interests.
In my experience, people who build their business around their own personal passions or experience almost always tend to achieve more success FASTER than people who don’t.

It makes sense when you think about it…

If you’re not passionate about what you’re doing, you simply won’t find it as enjoyable — and you’ll be less likely to succeed.

On the other hand, people who follow their passions are the ones who are most motivated to stick with their businesses and do the work necessary to grow and improve them.

That being said, I sometimes get emails from subscribers who tell me, “But I don’t HAVE any unique skills or interests!”

To them I say, “You’re not looking hard enough!”

Unique skills and interests can come in a variety of surprising forms… For example, knowing how to pass the exam required to become a firefighter is a skill on which you could base a business. So is quilting, or collecting model trains, or kicking a bad habit like smoking or biting your nails.
Let your passions guide you

Even knowing how to deal with a pushy mother-in-law is a skill you could turn into a successful online business!

(Don’t worry mom — I’m not talking about you.

If you honestly believe you have no valuable skills or knowledge, you’re selling yourself short. I’m certain that absolutely every single person on the PLANET has some kind of specialized knowledge or experience that could become the foundation of a successful online business.

However, if you find it difficult to pinpoint exactly what that specialized knowledge or experience is, don’t worry! You’re certainly not alone. A lot of people have trouble figuring out what makes them “tick.”

You simply need to think about your life experiences.

Create a list of all the jobs you’ve ever had… all the hobbies you’ve ever pursued… all the volunteer work you’ve ever done… all the times you’ve helped someone and felt really good about it… all the challenging situations you’ve had to overcome in your life.

Then go through that list and pinpoint where your particular areas of skills and interest lie.

Sound difficult? Don’t worry, I’m going to make it easy by giving you…

“Derek Gehl’s ‘Special Skill Finder’ Questionnaire!”
The following questions are designed to get you thinking about what really matters to YOU. Be sure to print this list up and write your answers down — you’re going to want to refer to them later.

1. Do you play any sports?
2. If you had a million dollars and a week’s worth of free time, what would you do? List the first activities that come to mind.
3. What websites do you visit when you’re just “surfing around” online? What topics do these cover?
4. Have you ever won a trophy or award? What for?
5. Have you ever been recognized for a contribution of services? What did you do?
6. Do you have pets? What kinds?
7. Do you have kids? What do you like best about being a parent? What do you find most challenging?
8. Do you have any specialized education? Have you ever taken a class in a subject like pottery or sailing? Do you have any kind of academic continued education?
9. Have you ever volunteered anywhere? What did you learn through this experience?
10. Have you ever gone through a particularly challenging experience, and come out of it stronger than ever? What was that challenge, and what did you do to overcome it?
11. What lifetime accomplishment are you most proud of? What did you learn from this experience?
12. Do you have firsthand knowledge of any medical illnesses or issues? If so, which ones?
13. Do you collect anything? If so, what?
14. What television shows do you enjoy? What kind of music do you listen to? Do you ever attend theater events or other events related to “the Arts”?
15. Is there anything you’ve always really wanted to do or learn more about, but just haven’t had the time?

Once you have finished, go over your answers to these 15 questions, paying special attention to the ones that got the strongest positive response from you. These are the areas that are most likely to lead you to the ideal market you should target with your business.

Now narrow your list down to five topics you’re truly passionate about. These topics are going to be the starting point of your research.

Note that I said the STARTING point! This stage is just the beginning… It’s not enough to recognize that you’re passionate about golf, and then just assume that you’re going to build a business on the subject of “golf.”

(That wouldn’t be a good idea… Plug the word “golf” into Google and you get 184 MILLION results — that’s some crazy stiff competition you’d be facing!)

BUT — If you dig down deep into a general topic like “golf,” you may find an untapped niche market of people who are desperately searching for a product that’s not readily available online.

Maybe it’s discount golf shoes for men who have size 14+ feet. Or maybe it’s beginner golf videos for children. Who knows? That’s what the next stage of your business building research will reveal.

That next stage is when you use a keyword research tool like Wordtracker to find out what people are searching for online, related to the topics you’ve chosen.

But THAT’S a topic for a whole separate newsletter article, which I’ll address in future.

Until then — happy business building!

Jason Frovich

Why? Because it signals a new beginning for you and millions of other entrepreneurs around the world.

The NEW MagneticSponsoring.com is finally here, and together it’s going to allow you and I to change the lives of countless people for the better.

Most people won’t get it. They’ll see a new little website, poke around a bit, and say, “what’s the big deal?”

They’ll just try to find out what they can GET out of the site… They’ll read some articles, they’ll watch some videos, get bored, and then go back to playing their Xbox.

They’ll have completely missed the point… That this new site is an opportunity for you to GIVE, and in return, you’ll GET.

Magnetic Sponsoring.com is now YOUR platform. You get to be the star and together WE get to influence the world… An army of prosperity hundreds-of-thousands strong – not preaching or pitching opportunities, but teaching and providing value to those who have nothing more than a dream and the desire to make it a reality.

I’m CONSTANTLY humbled and inspired by the lives I’ve been able to change through MS.

Now it’s your turn… Are you ready? Are you up for the challenge? Visit it now!

Keyword Elite gives you the power to:

• Analyze Pay Per Click Listings – Easily find low-cost and high to moderate traffic keywords that will make you money.
• Create A Keyword List – Easily build 50,000+ keyword lists for your website needs.
• Select A Keyword List – Quickly grab your keyword list and prepare it for your Adwords campaigns and page builder software – With just a couple clicks you’re done!
• Analyze Keyword Competition – Allows you to quickly see how hard it will be to rank well for a specific search term. You can easily see if your competition is ranked well by “accident”, or if they’re going to be tough to outrank. This can save you hours of wasted research time.
• Spy on Adwords Competition – Monitor which keywords, and how long your competitors are bidding on them in Google Adwords. Then, take that list of guaranteed profitable keywords and plug them into your own Adwords campaign!

Get Keyword Elite Today

The Sale is OVER.

Learn more about Keyword Elite. Keyword Elite: Generate 1000s Of Keywords In Seconds!

It’s called the “Conquer Your Niche” forum and I guarantee it’s going to be be the single premier
forum on the Internet.

Here’s why:

You’ll get to display an ad on the forum. And he’ll give you advertisement credits every time
you post, reply, or even READ a post.

Plus you’ll get to interact with the top marketers in the business. I just checked out who’s joined
so far and I was amazed!

Check it out here:

http://www.ConquerYourNiche.com/forum/drcoolj

Signing up is free…and your ad will start displaying
ASAP.

Yours For Online Profits,

Jason Frovich

P.S. Be sure to pay attention and check out his one time offer that’ll pop up when you register. It will
tell you how to get up to to FIVE TIMES the amount of exposure on Russell’s “Conquer Your Niche”
forum.

Sign up here:

http://www.ConquerYourNiche.com/forum/drcoolj

… Then I have an exciting special report for you!

For the first time ever, Internet Marketing guru Derek Gehl is going to lead you step by step through 5 simple business automation strategies that will allow you to work less (save anywhere from 4 to 25 hours per week)…

Plus, he’s going to show you how to make MORE MONEY this year (from $12,000.00 to $200,000.00 or more depending on your particular business and situation) than ever before.

He’s not only going to reveal how he made over $3.5 Million in online sales in the last 365 days using a series of powerful email marketing techniques and tools, along with case studies of real people who increased their incomes by 242%… $80,000… even $200,000 using these strategies…

… By popular demand, he’s also decided to share his FREE MONEY system.

You may be astonished to learn that — right now — he has students all around the world quietly using his FREE MONEY system to rake in $1,000s every day, with zero effort.

To read Derek’s special report, that explains step by step how this system works — and how you can apply it to your business immediately, visit:

http://www.marketingtips.com/mailloop/t.x/879654

All the best,

Jason Frovich

P.S. By the way, as part of a special celebration, on this page Derek’s also giving away FIVE SUPER BONUSES (valued at over $827, but yours FREE!), including the secrets of avoiding spam complaints and getting your email delivered to the “BIG 3″ — Hotmail, AOL, and Yahoo!

But only the first 250 people who contact him will get this ENTIRE bonus package, so visit:

http://www.marketingtips.com/mailloop/t.x/879654

Once you have a week’s worth or more of conversion tracking data, you should have enough information in your reports to start adjusting your bids to improve your ROI. Here are two strategies to improve bids using your new data.

When ROI is less than 100%

Using the type of report I described last week, sort the data on the “Value / Cost” column (which is your ROI expressed as a percentage) and look for keywords that have a negative ROI (i.e. less than 100%), but enough clicks that you’d reasonably expect some conversions to have happened. These are keywords for which your advertising costs exceed your profits, so your bids for these keywords may be set too high. (Please see the Notes section near the bottom of the post for further discussion on why I say ‘may’ here.)

In most cases, you should lower the bids for keywords with ROI less than 100% to the amount in the “Value / Click” column from the report. The “Value / Click” amount reflects how much profit you gain per click, so if you set your maximum CPC to this amount and the performance remains consistent, you will at least break even on these keywords.

When ROI is more than 100%

For keywords that have a positive ROI (i.e. greater than 100%), consider increasing your maximum bid — but not higher than the amount in the “Value / Click” column. By increasing your bid, your ROI will decrease but you may end up making a greater total profit because you’re getting more clicks when your ad moves to a higher average position.

Consider the hypothetical situation shown in the table below. To begin with, your max CPC of $1.00 puts you in position 6.0 on average and your ROI is 200%. Then, suppose there are two possible scenarios when you raise your max CPC by $0.20 to $1.20 to improve your average position to 5.0; in scenario A, the higher position gets you 10 extra clicks and in scenario B, you get 15 additional clicks.

Because you’re paying more for every click, your ROI decreases and you need more clicks to make the same profit as before. As you can see, in scenario A, your net profit has declined from $50 to $48 so you should keep the old bid. In scenario B, your net profit has increased from $50 to $52 so you should keep the increased bid and experiment with raising it even further.

	Avg. CPC	Value / Cost (ROI)	Value / Click	Avg. Position	Clicks	Cost	Total Value	Net Profit
Current	$1.00	200%	$2.00	6.0	50	$50	$100	$50
Scenario A	$1.20	166%	$2.00	5.0	60	$72	$120	$48
Scenario B	$1.20	166%	$2.00	5.0	65	$78	$130	$52

About this table:
Cost = Avg. CPC multiplied by Total Clicks
Total Value = “Value / Click” multiplied by Total Clicks
Net Profit = Total Value minus Total Cost
Note that only the “Net Profit” column is something you have to calculate. All other columns are available in AdWords reports.

If your competitors aren’t looking at ROI data when setting bids, they won’t know which keywords are costing too much, nor which keywords could have delivered greater profits in a higher position. Now that you’ve got the data to see the complete picture and make smarter bidding decisions, you’ll have an edge over competitors who are bidding without being fully informed.

In addition, enabling conversion tracking is also the first step toward using two products which let you bid directly using Cost Per Action (CPA) bidding: the Conversion Optimizer beta and Pay-Per-Action (PPA) beta. These products may make it easier to reach your ROI targets, as well as help you to spend both your time and your advertising dollars more effectively.

Notes: for when you have ROI-negative keywords.

I don’t say that you should definitely decrease bids for ROI-negative keywords, because it is also important to factor in the lifetime value of a customer. Also, a keyword may have been used in combination with other keywords before leading to a conversion.

The lifetime value of a customer is probably greater than the one-time conversion event. For example, if you’re selling flowers, it’s quite likely the customer may buy flowers annually for every birthday or anniversary. If you factor this in, the customer may be worth far more than the profit you make on their first purchase.

There is also the possibility that some of your keywords are used while customers are comparison shopping, and once they’ve made up their mind, they find your site again using another keyword. For example, if someone searches for “flowers”, they may just be researching their options. Once they know what type of flowers they want, they may do another more specific query such as “buy red roses”. If this happens, the conversion will only be assigned to the last keyword they used and you may want to keep the more general keyword to ensure potential buyers are aware of your site early in the purchase cycle.

This concludes Fred’s ROI series, which we hope will help you improve your advertising results. Should you have any unanswered questions, or if there are particular areas you’d like to see covered in more detail, please let us know. We’d be pleased to invite Fred back for more posts in the near future.

However, the payoff for you could be absolutely HUGE!

Let me explain…

I just received a message from Derek Gehl of the Internet Marketing Center, who had some pretty amazing news…

He told me that for the first time ever, he’s convinced his elite team of eBay PowerSellers to let him put their proven success system down on paper, so ANYONE can use it to achieve life-changing income on eBay.

(This is the same system his eBay experts are using to teach their students how to build their own successful eBay businesses. Many of these students are making $1,000 to $10,000 a month on eBay — within a matter of weeks!)

Anyway, here’s where the ‘opportunity’ part comes in…

See, because this is the first time he’s released this system to the general public, he needs more people who can “testify” that his system actually works.

If making a LOT of money (at least $100,000+ in your first year) is something that interests you, I’d like to invite you to check out a “review copy” of his new eBay profit system and give it a try!

And because he’s so certain you’re going to achieve incredible success with this system, he’s willing to let you test-drive it absolutely risk free for a full 30 days — for only 99 cents!

Derek is banking on the fact that you’ll be up and running and making BIG profits on eBay in the next month or so, and will write him a nice “testimonial” that he can put up on his web page when he rolls out his full launch of this system to the public.

If not, no big deal… Just send it back and it won’t have cost you anything.

Sound interesting? You can take part by going to:

http://www.auctiontips.com/t.cgi/879654/powersellers

Feel free to send me an e-mail if you have any questions at info@auctiontips.com or call 1-800-595-9855.

All the best,

Jason Frovich

P.S. I should mention, by the way, that this “system” has nothing to do with selling junk from around your house or scrounging stuff from flea markets and reselling it on eBay. See for yourself at: http://www.auctiontips.com/t.cgi/879654/powersellers

In part one of the series, I explained that it’s important to measure ROI because this metric gives you the complete picture about the profitability of the keywords in your AdWords account. This week, I’ll cover how to start collecting ROI data in your own AdWords account. Since ROI depends on how often you convert clicks into customers and how much profit you make on every transaction, you’ll need to enable conversion tracking with conversion values in your account. Let’s take a look at how to do this.

Conversion tracking is a free tool available in every AdWords Standard Edition account, and can be found by clicking on the ‘Tools’ link under the ‘Account Management’ tab. Once there, to start tracking ROI, click ‘Start Tracking Conversions’ on the Conversion Tracking page. In the two screens that follow, select the type of conversion you wish to track and the colors for the text block on your conversion page. The third page in the setup process is where you set the monetary value of the conversion by clicking the link ‘Advanced option: conversion value’ and entering your profit for the conversion.

You may remember from --escaped_anchor:948203db9e855a7733c2226a07676b57--last week that we defined ROI as your profit divided by the cost of AdWords. AdWords will automatically track the amount spent on ads but you, as the business owner, must define the profit every time a conversion takes place. If every transaction has the same profit (e.g. when you sell a subscription for a fixed price), you can always set the same numeric value that represents your profit for the conversion. When you’re selling items with different profits, you can set a different value for every transaction. Calculate the value to set by subtracting the cost of the item from the price for which you sold it. Note that your numeric value should not include a currency symbol and needs to use the decimal separator appropriate for your interface language. More details on entering your conversion values may be found here.

Your webmaster, or the person in charge of your website, can also use dynamically generated values to set the right profit value every time a conversion happens. We’ve documented the details of this process in the conversion tracking setup guide (.pdf).

Once conversion tracking is active, you’ll see a few new columns in your account labeled ‘Conv. Rate,’ ‘Cost/Conv.’ (where Conv. is the abbreviation for Conversions) and ‘Conversions’. Notice that ROI is not one of the new columns. To see your ROI based on your conversion tracking information you’ll need to run a Keyword Performance report from the ‘Reports’ tab. Be sure to include the ‘Value/cost’ column (which is your ROI expressed as a percent) from the ‘Add/Remove columns’ menu. You’ll probably want to save this report as a template and schedule it to run periodically. Note that you also have the opportunity to give your report/template a descriptive name, such as ‘ROI Report by Keyword.’

For your reference, here is an example of such a report, with the Value/cost column highlighted:

(Click screenshot for a full-size image)

With your report in hand, you can see the ROI for every campaign, ad group and keyword. Any time the Value/cost is greater than 100%, you’re making money, and the higher the value, the more profit you’re making. This is powerful data that can help you optimize your account — and next week I’ll give some specific examples of how to use this data to give yourself an edge over your competitors.

“…What?” you might be thinking. “How can you offer MORE personalized service on the Internet than when you’re selling to people face to face?”

The answer is deceptively easy: Email.

By offering valuable information in exchange for your visitors’ names and email addresses, you can build a huge list of potential customers and then use email to build a strong relationship with them over time.

When you have an offline business — without any sort of online presence to back it up — your only chance to connect with your visitors is when they come into your store.

But when you sell online, you can use email to communicate with your customers regularly, whether they’re at work, in a coffee shop with their laptop, or in the comfort of their own home.

However, there are five essential rules you need to follow in order to make sure your emails make your customers love you… instead of hate you.

(Because we all know what it’s like to receive unwanted emails from spammers whose only purpose for mailing you is to try to trick you to part with some cash. You DON’T want your potential customers to think you’re one of “them.”)

Rule #1. Respect your list

One of the greatest benefits of email is that it helps overcome buyer resistance by encouraging your subscribers to trust you.

But first, you have to prove you’re trustworthy!

You have to respect your list, and think more of THEIR needs than yours. And you have to meet their expectations by delivering what you promise.

For example, if they opt into your list because you’ve offered them a free report full of valuable information, make sure you GIVE them a free report full of valuable information — NOT a sales pitch.

Also, resist the urge to hammer your list with promotional emails every single week. The valuable “free info” emails you send should outnumber the purely promotional messages. Otherwise, your subscribers will opt out in droves.

Finally, be sure to include a link to your privacy policy right in the opt-in box on your site. This reassures people that you respect their privacy and won’t share their personal information with anyone else — under ANY circumstances.

And then make sure you adhere to that privacy policy!

Remember, the opt in is the first experience your future customers will have with your business. So you have to make sure it’s a positive one.

Rule #2. Get PERSONAL with your subscribers

People want to deal with PEOPLE, not faceless companies. So you DON’T want your emails to come off sounding like they’re official, corporate-sounding announcements.

In order to connect with your subscribers, your emails should be written in a casual, conversational tone.

Write like you’re talking to a good friend. Let your personality shine through.

If you’re a funny person, use humor in your emails. (Without being offensive, obviously.) If you speak with an accent, let that accent shine through in your writing. Include whatever characteristics make you, YOU.

It will help your subscribers feel like they know you…

… And that will go a long way to encouraging them to buy something from you!

Finally, in order to hammer home the point that your emails are coming from an actual person — as opposed to an organization — make sure the return address on all your emails has your name in it (i.e., yourname@yourbusiness.com).

Whatever you do, don’t use an anonymous address like info@yourbusiness.com — or even worse, sales@yourbusiness.com. They make your email sound way too impersonal, and will actually discourage people from opening and reading it.

Rule #3. Give first, get second

This is truly one of the cardinal rules of email marketing: In order to “get,” first you have to GIVE.

Never ask your subscribers to make a purchase unless you have offered them something of value beforehand.

For example, if you’re gearing up for a major promotion, it’s a good idea to send out a few “no strings attached” emails full of useful information and THEN follow them up with an email that includes a call to action.

The same thing is true of your newsletters. If you want to promote any of your products, make sure you include lots of free valuable information in the newsletter BEFORE you get to the product “plug.”

That way, people won’t mind so much if you ask them to buy something. After all, you’ve just given them a whole lot of useful content for free!

Plus, if your content really is valuable, it’ll convince your readers that your product or service is valuable, too.

Rule #4. Split-test EVERYTHING!

I’ll admit it: I’m an absolute NUT for testing.

But when most email software these days allows you to test absolutely every single aspect of your marketing efforts — so you can discover exactly what’s working and what’s NOT — why on Earth would you not take advantage of that ability?

When it comes to your email campaigns, I strongly urge you to test as many different elements as possible. These include:

• Your offer: Try testing different price points, different bonuses to go along with your main product, different product “bundles” — as many variables as you can come up with.
• Different segments of your list: Send the same offer to different segments of your list (e.g., your customers vs. your subscribers)
• Subject lines: This is the first point of contact with your audience. Your subject line has to grab their attention and encourage them to open your email!
• The email itself: Be sure to test different email messages to see which one encourages the greatest number of buyers through to your salesletter.
• Different calls to action: You never know what language is going to get your readers to click on your call to action! Maybe they’ll respond to a simple “click here.” Or maybe they like more casual language, such as “check it out by visiting…” Maybe they don’t need the URL written out for them — or maybe they do.The only way to know for sure is to test different calls to action — and see which works best for you!
• Time to send: Which day of the week yields the best response? And which time of day? Will you get better results if you send on Wednesday at 3:00 p.m. — or Sunday at 8:30 in the morning?Once again, the only way to know for sure is to TEST.

Most email marketing solutions allow you to do this kind of testing. If yours doesn’t, it’s time for you to start looking for a new software package or service provider.

Rule #5. Follow the rules!

The rules I’m talking about here are the international laws that outline what emailers can and cannot do in order to avoid being labeled as spammers.

Some of the things you’ll need to do are…

• Include your physical address in every email
• Include easy-to-follow “unsubscribe” information in every email
• Remove your “unsubs” from your list within the required 14 days
• Remove all “hard bounceback” email addresses from your subscriber list

These are just of the few of the rules regarding email. If you want to learn more of them, go to: www.spamlaws.com.

There you’ll find everything you need to know about the CAN-SPAM Act, which regulates emailers who live in the United States, as well as the rules that apply to Europe and elsewhere.

One last thing: Be extremely wary of lists for purchase!

Often you’ll come across sites offering to sell you something like a list of a million names for the low, low price of $59.95.

Buying a list like this might seem like a good idea… but it’s not.

Chances are, the names and emails were taken without the people’s permission. So when your emails start showing up in their inbox, they’re going to think you’re a spammer, and may even report you to their ISP or an anti-spam organization like SpamCop.

Bam! Now you’re blacklisted and aren’t allowed to send email to anybody. Definitely not worth $59.95, is it?

Even if the people on the list DID give their permission to be put on it, the majority of them simply aren’t your target market, and won’t be interested in your offer.

And why go to the trouble of emailing someone who’s never going to buy anything from you?

All right… so those are my top five rules for smart email marketing.

Just remember, if you follow the rules and be a good “email citizen,” then you will be able to grow a responsive list of subscribers who will be eager to read your emails.

And a responsive email list = more sales for you!

“WHAT IF YOU DO NOT KNOW YOUR WAY AROUND A COMPUTER? What if that is why you are sitting with $1,000 worth of products and cannot use them because you just do not understand the technical stuff and do not find any material or help on the subject… and it just takes so long to teach yourself that you just give UP???Wouldn’t it be great if someone would write a step-by-step manual for newbies telling them what to do and how to do it AND translating everything that their webmaster is talking about!”Does this sound familiar?

So if you are a complete newbie with very little computer experience — but are desperately eager to start a business on the Internet — where do you begin?

Here is a step-by-step action plan that will give you the technical knowledge you need to get your business up and running as quickly as possible:

Step #1: Assess and build your general computer skills!

If you are reading this newsletter, it’s probably safe to assume you have basic computer skills and know how to use common programs (such as Microsoft Word and Internet Explorer), send email, and navigate to different files on your computer.

If you are not comfortable with these basic tasks, then you need to brush up on these skills — and the easiest way to do that is pick up the following books:

• PCs For Dummies (Or Mac for Dummies)
• Windows for Dummies (Or Mac OS X for Dummies)

Don’t take the ‘Dummies’ theme personally — these are great books that will teach you the fundamentals, so you can spend less time banging your head against your keyboard and more time building your business.

Best of all, they can typically be purchased for less than $20 each on Amazon.com!

Alternatively, you can also take an “Introduction to Computers” course at your local community college.

Either way, you need to acquire these basic computer skills.

The good news is, it shouldn’t take you long to learn them. If you spend an hour a day reading one of the books mentioned above, you’ll be able to acquire a solid foundation of skills in just a couple of weeks.

Step #2: Assess and build your general Internet skills!

Once you’re comfortable with your basic computer skills, it’s time to move on to your Internet skills. You need to know your way around the Web if you want to build a successful online business!

This doesn’t mean you need to know the technical details of how the Internet works. (For example, you’re not going to fail if you don’t know what the initials “http” means!)

But you should understand the basic principles of how websites work and how they fit into the big picture of the Internet.

The best way to figure this out is to buy the book “Internet for Dummies.” It’ll give you the fundamental knowledge you need to proceed to the next step.

Step #3: Build a Basic Website!

Some people will say you don’t need to know anything about building websites in order to have a successful business on the Internet. All you have to do is hire web designers to do it for you. (If you’re able to afford it.)

Personally, I don’t subscribe to this theory.

I believe it’s important for you to have at least some basic understanding of how to design and set up your own website. These skills will give you a significant advantage when communicating with the designers you hire to build your site for you in the future.

(And obviously, these skills are even more important if you decide to design and build your website yourself!)

If you choose to get someone else to build your site — and don’t have any web design skills of your own — then you’re totally at the mercy of your designers whenever you want to make little changes on your website in the future.

Every time you want to change your salescopy… or your images… or your price point… you’ll need to get THEM to do it. But if you know how to make the changes yourself, then you’ll be able to save yourself both time AND money.

Now, you could learn basic web design skills from a book like “Web Design for Dummies.”

However, since the skills you need for building a good website are more technical than the others we’ve covered, I suggest you look into taking a web design course at a local college. It’ll help you fast-track the learning curve and bring you up to speed much faster than simply reading a book would.

Most community colleges offer web design courses take place one or two evenings a week over the period of a month or two. If you can afford to take a course like this, I strongly recommend it. It’ll give you the knowledge you need to be a truly savvy website builder.

Step #4: Get your business started!

Now you’re ready to start building your business on the Internet!

Fortunately, for this step I can give you a complete step-by-step manual that will walk you through all the steps of starting and growing a successful business on the Internet, building on the technical skills you developed in the previous steps.

For more information on this manual and to try it for the next 30 days for only $2.95, click here to continue:

www.marketingtips.com/businessbuildingtips

So my parting comments would be this… Starting a business on the Internet without any technical skills is a daunting task. But like most challenges in life, if you break it down into bite-size goals and conquer them one at a time with a combination of patience and perseverance, you will be surprised at how quickly you progress.

At DealDotCom, even we get lunch provided around here every fifth Friday — all you can drink Fanta and the boss brings in a dozen tuna sandwiches that his wife makes.

Anyway, this news is way cooler than that.

I gotta hand it to Simon. He doesn’t say much around the office (even though he’s a Help Desk machine), but sometimes he comes up with uber-neat idea.

Like this one…

Starting at midnight tonight, we will be giving away free products at DealDotCom.

Well, hold on. Don’t get all giddy just yet.

Every day, we are going to randomly select one of our spunky, highly intellectual members (just like you) and give them a fre.e copy of the product/deal of the day.

No strings attached, no games, no hoops to jump through.

All you gotta do is check the DealDotCom website each day.

We will display the lucky winners name each day on the DealDotCom homepage.

(Sidenote: if you go www.dealdotcom.com right now, you will see “giveawayoftheday” on the right menu bar.)

If you see your name in that spot… you have 24 hours to login to your account and claim your fre.e copy of the product of the day.

Simple as that.

You see, besides getting fantastic deals every day, this is just one more benefit of being a member of DDC.

Anyway, that’s the scoop.

Make sure to check DealDotCom.com tomorrow.

Who knows… you just might be our first of many lucky winners!

P.S. – We are excited about the daily giveaway and hope that you are too. After all, who else is crazy enough to give away different products every day?

To help you tell your friends about this and get the word out, look for some new fancy DealDotCom graphics, banner ads and bumper stickers.

Coming soon to an email near you!

The DealDotCom Gang

Now that the stage is set, let’s get started. Here’s Fred:

I’ve heard it said at conferences that online advertising is the most cost-effective way for businesses to attract new customers — but how exactly is such a claim measured? Well, one of the beauties of AdWords is that results are easily measured. Not only do advertisers get reports about clicks and impressions within their account, they can also track conversions of visitors to their site. One possible downside of having all that data, however, is that advertisers may become distracted by tracking lots of metrics at the expense of losing focus on the ones that matter the most.

On the other hand, many advertisers don’t spend much time at all monitoring their campaigns. They might check only one metric, such as impressions, clicks, CTR, or their overall spend — and so long as they don’t see anything obviously amiss, they don’t make any changes to their ads, maximum CPCs, etc.

Regardless of how much or how little an advertiser measures results, it’s possible to miss out on potential profit if close attention isn’t paid to the one metric that almost certainly matters the most: ROI. And while impressions, clicks, CTR and costs are all important components that contribute to the ROI, these metrics only show part of the picture.

The ROI metric can be defined in two ways: the revenue generated for every dollar spent on ads, or the amount of profit generated from every dollar spent on ads. I’m going to focus on profit here, since that’s what most advertisers inquire about.

The formula for ROI is as follows (keeping in mind that the “revenue minus cost” in the top line equals profit):

For any campaign where the advertiser’s goal is to get a conversion, whether it be a sign-up, a sale, or something else, the ROI should be greater than 100% — which simply means that for every dollar spent on AdWords, they’ve made a profit. The greater the ROI number, the greater their profit.

Here’s an example — let’s say an advertiser has two keywords (’flower delivery’ and ‘fresh flowers’) and spends $50 on each. For the same $50, the advertiser receives 50 clicks for ‘flower delivery’ and 100 clicks for ‘fresh flowers’:

flower delivery	1,000	50	$50	$1.00	5	?	?
fresh flowers	1,000	100	$50	$0.50	10	?	?

Based on the data in the table, the keyword ‘fresh flowers’ seems like the better of the two because it has a lower average CPC and it leads to more conversions (sales). But without tracking the ROI on both keywords, an advertiser would have to guess whether it makes sense to change the bids for these keywords. If they were only looking at the average CPC or the conversions per keyword, they may be making assumptions that could end up costing them money.

Now, here’s that table again — but with figures added for ROI:

Keyword	Impressions	Clicks	Cost	Average CPC	Conversions	Profit	ROI
flower delivery	1,000	50	$50	$1.00	5	$100	200%
fresh flowers	1,000	100	$50	$0.50	10	$50	100%

Notice that the keyword ‘flower delivery’ has a much better ROI, even though it generated fewer conversions and fewer clicks for the same advertising cost. This could be the case for a variety of reasons — for example, users who clicked on the ‘flower delivery’ ad may tend to buy products with a higher profit margin. The average profit per sale on the keyword ‘flower delivery’ is much higher ($20) than ‘fresh flowers’ ($5), which justifies the higher CPC for the keyword ‘flower delivery’, even in light of fact that it receives fewer conversions.

When an advertiser tracks and monitors their ROI, they are seeing the complete picture. This allows them to make smarter decisions about their online ads and, ultimately, make their business more profitable.

Now that you’ve seen why ROI matters and how it can help you to make more informed decisions, Fred will tell you how to track and monitor your ROI in part two of the series. Then, in part three, he’ll take a close look at some tools and strategies for optimizing ROI. We hope you’ll stay with us for the entire series — and as always, please feel free to comment along the way.

Michael is very good at creating products that are easy to use, and which work. His latest is something very special indeed.

It is a system that promises to teach you, step-by-step how he made $20,000 in 20 days.

Although I haven’t yet seen the full product (it isn’t launched yet), I have seen the outline and the daily action plan. It is very good stuff.

Incredibly, Michael makes a guarantee that if you fail to make $20,000 in 20 days after following his plan, he
will refund every penny of the cost of the course. You can’t get much more confident than that.

Many courses like this are thinly-disguised ads for a range of extra products you have to buy to make the
system work. That can vastly multiply the cost to you.

But Michael Green’s 20/20 course isn’t like that. He tells me that the only things you’ll need to spend
money on are a domain name and hosting. Probably less than $20 if you don’t already have them.

The product is in pre-launch phase right now, which means that you can buy it at a huge discount. After
launch day, if there are any left (only a set number will be sold) the price will double.

What would you do with an extra $20,000 in your bank account in few short week’s time? Let’s compare note
because I certainly plan to find out!

Could you make $20,000 in just 20 days?

Kind regards,
Jason Frovich

(Order now to guarantee access to The 20/20 Challenge Toolkit
at this hugely discounted post-launch price)
Click Here Now To Order Before The Sale Ends

Now, not everyone can afford the time and expense of traveling to a cutting-edge Internet marketing seminar in Singapore, New York, Sydney, and other select cities Derek has recently visited…

But does that mean YOU should miss out on learning the precise formula he uses to attract tens of THOUSANDS of people to his websites each month, generating over $19 MILLION in online sales last year alone?

Now, you can get the unfair advantage of the online profit secrets spilled at this Internet marketing guru’s seminar -
from the comfort of your own living room!

Derek is blowing open the doors to his exclusive seminar with his “The Internet Millionaire’s Protege Bootcamp Videos!”

6 DVDs of LIVE footage taken during his top-secret “bootcamp” walk you through little-known tactics you can use to FAST TRACK starting and growing a brand new online business from scratch.

And if you already have a website, Derek shows you exactly how to attract more customers that ever before, and take your bank account to new profit-soaring heights!

PLUS, he’s also throwing in a 167-page profit-planning workbook that walks you through how to implement his
moneymaking strategies, track your progress, and MAXIMIZE your online sales!

To get your hands on these proven formulas now, go here:

http://www.marketingtips.com/protege_dvd_trial/t/879654

All the best,

Jason Frovich

P.S. Derek is also giving away a very special BONUS gift to the first handful of people to scoop up this unfair online
profits advantage… but quantities are limited!

To scoop up this free gift now, click here:

http://www.marketingtips.com/protege_dvd_trial/t/879654

I just wanted to tell you about my friend and
awesome marketer Russell Brunson’s new viral forum
“Conquer Your Niche”.

It’s not your usual marketing forum. Here’s why:

Everytime you post, reply, or even READ a post, you
can earn advertising credits. So, if you participate
in forums a lot, you earned credits can soar and your
ad can be displayed multiple times.

You can read more about it here:

http://www.ConquerYourNiche.com/forum/drcoolj

Here’s the best part:

You’ll earn DOUBLE the advertising credits with each
person you refer and posts in the forum. And when
THEY refer someone who posts, your ad impressions will
literally multiply.

And on…and on…and on…

This is your chance to exploit viral marketing
and use it to catapult your business. Check out
the sales page and see how many impression you can
earn each month just by referring FIVE people.

So I encourage you to sign up for his “Conquer Your
Niche” forum.

It is totally free to do so. And you can start earning
credits and displaying your ads as soon as you join.

I’ll see you there

Yours For Online Profits,

Jason Frovich

P.S. Be sure to check out Russell’s one time offer that
will pop up when you join. It’s your chance to get FIVE
TIMES more targeted traffic than everyone else!

Here’s the link:

http://www.ConquerYourNiche.com/forum/drcoolj

The “bounceback” message usually contains the original email you sent, as well as an explanation as to why the message was rejected.

There are two types of bouncebacks you need to know about:

Type #1: Hard Bouncebacks

A hard bounceback occurs when you send a message to an email account that no longer exists. The account has been closed for some reason, so the mail server that hosted the account will send your message back, notifying you of this change.

Hard bouncebacks are particularly common when you send mail to free email accounts with providers such as Hotmail, Gmail, and Yahoo. That’s because many people use these free accounts as a secondary or disposable account for random newsletter subscriptions and such.

When the volume of email to their free account gets too high, people often shut it down, create a new one, and move on.

But unfortunately — if they forget to send you their new address — you’re stuck with an email address that no longer exists!

Type #2: Soft Bouncebacks

A soft bounceback occurs when you send an email to an account that is still valid but is temporarily unable to receive email. The most common cause of soft bouncebacks is when an email account is too full or the server that hosts the account is temporarily down.

Why You need to Manage Your Bouncebacks

Because soft bouncebacks are generated when an email account is still valid, you don’t need to remove them from your email list. Where you want to focus your attention is on hard bouncebacks.

In order to maintain the highest deliverability, you need to constantly remove hard bouncebacks from your email list.

If you continue to send email to addresses that are no longer valid, the ISPs (Internet service providers) that previously hosted those addresses may consider you a spammer — and block ALL the email you send to any other email accounts they host.

For example, let’s say I have 1000 @yahoo.com addresses on my email list and over a period of 6 months 100 of those email accounts are closed and become invalid.

If I still continue to send email to those invalid accounts, Yahoo will assume that I’m a spammer sending unsolicited email to random accounts — and they will block any emails I send to the 900 remaining valid accounts.

Ouch!

The process of managing your bouncebacks is called “list hygiene.” In order to get the highest amount of email delivered to your subscribers, you want to stay on top of your list hygiene and remove email addresses from your list as soon as you get a hard bounceback after sending to them.

Automate the Process

As your list grows, you’ll want to invest in some software that will help you categorize and manage your bouncebacks.

Most email software packages or services provide this feature. If yours doesn’t, then it’s probably time to upgrade!

Don’t Forget to Follow up and Get the New Address!

If you do get a hard bounceback from a previous customer, be sure to follow up with them via phone or even snail mail to get their updated information.

All your customers are valuable and you don’t want to lose a single one from your list! The time you invest getting their updated email address is typically time well spent.

Remember, this is just one step in maintaining a clean email list that gets the best deliverability.

For an in-depth look at how to get the absolute highest deliverability and response from all of your email campaigns, click here to continue: www.marketingtips.com/emailsecrets