Archive for March 2008
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Diagnosing and Treating Revenue Fluctuations (Part I)
You love your website and you want it to thrive. You create content, manage your community, and keep an eye on your AdSense performance. If AdSense revenue is down, you’re understandably concerned. If AdSense revenue is up, you’re happy, but you want to know why. Revenue fluctuations are obvious enough when they occur, but the root cause isn’t equally clear. It can be challenging for both new and experienced publishers alike to analyze their AdSense data and respond effectively to changes.
The goal of this post, and our follow-up later this week, is to help you understand the AdSense revenue model so you can diagnose and treat revenue fluctuations like an experienced MD.
Related posts
More World of Warcraft 2.4 patch changes on the PTR
This week brought huge changes to the complete environment of World of Warcraft in Patch 2.4. These changes will be most significant if you are a player who enjoys PvP and the arenas, but will also affect nearly every player in the game in one way or another. The classes receiving the most significant changes were Mages and Shamans. These changes were brought on by an underutilization of these classes in the current build for arenas, and will hopefully make them more highly sought after in coming weeks.