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Archive for January 2008

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Introducing the AdWords Local PlusBox

In a post last month we told you about the location names that appear beneath locally targeted ads. We’ve recently made updates with the introduction of the AdWords Local PlusBox. The Local PlusBox is a feature that displays more geographical information for a local business ad that appears in the top position above Google search results. When users see the Local PlusBox and click on it (see the ‘closed’ screenshot below), the ad expands to include a map, address, driving instructions, and phone number, in addition to the location name that appears beneath the last line of ad.

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8 AdSense Resolutions for 2008

We’re a few days into the new year, so hopefully you’ve been making good progress on your resolutions so far. If you’ve only gotten as far as “don’t procrastinate” on your list, here are 8 AdSense-related resolutions you might want to try:

  1. Turn my custom channels into ad placements, complete with descriptive details to attract placement-targeting advertisers.
  2. Regularly check my sites for compliance with the AdSense program policies.
  3. Keep my address and tax info up to date so that my payments are accurate and timely. (And sign up for EFT if it’s available to me!)

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Ring in the new year with Newbie Central

We’re excited to introduce you to Newbie Central, our complete resource for new publishers, now live in our Help Center.

We know there’s a lot to learn when you’re just starting out with AdSense, so we boiled the program down to the basics for our beginners. In Newbie Central, you’ll find a walk-through of the initial steps getting started, from familiarizing yourself with your account to placing ads on your site to receiving your very first payment. We’ve also included some brief guides to help you get acquainted with our various features, policies, and tools.

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Google Content Network Tips: Part 2 - Targeting Options

In our first post in this series, we highlighted some of the most notable improvements we’ve made to the Google content network over this past year. Today, we wanted to focus on the range of options that the content network provides to make campaign management simple.

To ensure that our advertisers have increased flexibility and control across all aspects of their campaign, we offer multiple targeting options, a variety of ad formats, and hundreds of thousands of sites on which your ads can show.

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A look back at 2007

2007 is drawing to a close, but before you get out the party hats and start practicing the lyrics to Auld Lang Syne, we’d like to take a moment to recap some of the biggest developments in AdSense this year.

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Happy New Year to All

Happy New Year 2008. I wish (and I am sure)
2008 will be the BEST year of your life. You’ll
get everything you want in your life.

May God make you the HAPPIEST person on
this planet in 2008.

And thank you for your support and loyalty in
2007.

Jason Frovich

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