Archive for January 2008
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Inside AdSense, now in Russian
We’ve just brought the number of AdSense blogs to an even dozen with the launch of our latest one — Inside AdSense: Официальный блог Google AdSense. If you’re a Russian-speaking publisher, you can rely on this blog for information about the latest AdSense news and feature releases in your own language. We also hope you’ll find it to be a useful resource for optimizing your sites and making the most out of your AdSense account. Our Russian support team will address frequently-asked questions among Russian-speaking publishers, and share local case studies with you.
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A follow-up to our referrals announcement
You may have seen our recent post about the upcoming changes to referrals promoting AdSense. Since we made this announcement, we’ve received a number of responses about the program being dependent on the location of the referring publisher. We’ve carefully considered your feedback, and have decided to modify the original plan.
The changes to referrals promoting AdSense will now depend on where your users are located, regardless of your location as a publisher. You’ll earn $100 for every user you refer to AdSense who is located in North America, Latin America or Japan when they generate $100 in AdSense revenue within 180 days and they remove all payment holds. You’ll no longer be paid for users you refer who are located elsewhere. These changes will go into effect the last week of January.
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Google Content Network Tips: Part 3 –Optimizing your keyword
In this third post of our content network series, we would like to share some content optimization tips for your keywords and ad text. In a future post, we will write more about other tips. Contextual targetingon the content network happens at the ad group level, not at the keyword level. That means all the keywords in an ad group, along with the ad text, are evaluated when Google is deciding whether to show your ad on a specific content page. In other words, it’s important for all the keywords in an ad group to belong to a common theme. We recommend keeping separate campaigns for advertising on content and search. Please keep in mind that these tips below are specific to contexual targeting and advertising on the content network and may be different from your search network strategies.
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Manage Ads gives you more ad functionality
As we mentioned last week, we’re constantly working to improve the new ad management feature. There’s another wave of minor tweaks to this feature, inspired by your feedback as always.
Hide and seek
We’ve heard from more than a few of you that you’d like to see a ‘delete’ function on the Manage Ads page. To avoid deleting any ad unit that’s currently serving impressions on your pages, we’ve now added a ‘hide’ function so you can avoid displaying ad units you prefer not to see on your Manage Ads page. Just click the ‘Hide’ link associated with a specific ad unit in the Actions column, and the ad will no longer appear when you view your Manage Ads page. Don’t worry, hiding any active ad unit won’t prevent it from generating revenue for you, and you can view your hidden ad units at any time by checking the box that says ‘Show hidden AdSense units’.
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AdSense New Manage Ads improvements, compliments of you
We’ve been listening to your comments on our new ad management feature, and so we’re excited to tell you about a few updates that stem directly from your requests:
- You can now view the ID number associated with a specific custom channel by visiting the ‘Channels’ link under the ‘AdSense Setup’ tab. Many of you told us that you needed these channel ID numbers for ad management programs you’re using. We’ve added this information to your account since it no longer appears in your ad code.
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AdSense Upcoming Referrals Changes
Are you currently displaying a referral unit for AdSense on your website? Then read on, because there are some upcoming changes to the referral program that you should be aware of. But first let me clarify that only referral units promoting AdSense will be affected by this change; referrals to other products and services remain unaffected at this time. This change to referrals promoting AdSense will differ depending on your location, regardless of where your users are located.
- If you’re in North America, Latin America, or Japan, the pricing structure for AdSense referrals is changing.