Jason Frovich

You are browsing the archives of 2008 January 08.

In a post last month we told you about the location names that appear beneath locally targeted ads. We’ve recently made updates with the introduction of the AdWords Local PlusBox. The Local PlusBox is a feature that displays more geographical information for a local business ad that appears in the top position above Google search results. When users see the Local PlusBox and click on it (see the ‘closed’ screenshot below), the ad expands to include a map, address, driving instructions, and phone number, in addition to the location name that appears beneath the last line of ad.

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We’re a few days into the new year, so hopefully you’ve been making good progress on your resolutions so far. If you’ve only gotten as far as “don’t procrastinate” on your list, here are 8 AdSense-related resolutions you might want to try:

1. Turn my custom channels into ad placements, complete with descriptive details to attract placement-targeting advertisers.
2. Regularly check my sites for compliance with the AdSense program policies.
3. Keep my address and tax info up to date so that my payments are accurate and timely. (And sign up for EFT if it’s available to me!)

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